Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lucuma
Lifestyle
Lucuma powder is added to recipes as a nutritious natural sweetener.
2.4
Trend score
Trend
What is the Lucuma Lifestyle trend?
Lucuma Lifestyle: Consumers are embracing the South American superfood lucuma in powder form as a nutritious natural sweetener in both ready-made food products, homemade dishes and beverages. Easily incorporated into recipes as a natural alternative sweetener, the powerhouse ingredient highlights the modern consumer's mission to maximize their nutritional intake without compromising flavor or calories.
Trend themes
Themes within the Lucuma Lifestyle trend
Three behaviours holding the trend together01
Superfood Powder
The use of superfoods such as lucuma powder in smoothies and lattes is becoming popular as consumers look for nutritious and natural sweeteners.
02
Healthy Snacking
There is a growing demand for healthier snack options that incorporate superfoods in the mix to create wholesome and indulgent treats.
03
Beauty-Boosting Foods
Superfoods like lucuma and collagen are being added to food and drink in an effort to promote healthy skin, hair and teeth.
Industry implications
What the Lucuma Lifestyle trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can incorporate superfoods and natural sweeteners like lucuma powder into their products to cater to health-conscious consumers.
For
Health and Wellness
The health and wellness industry has an opportunity to cater to consumers that want to incorporate superfoods and natural ingredients like lucuma powder into their daily routines.
For
Beauty and Skincare
The beauty and skincare industry can benefit from incorporating beauty-boosting foods and supplements like collagen and Vitamin C into their products to promote healthy skin.
Workshop question
How could you make your brand's experience more fulfilling for consumers without removing what makes it "sweet" in the first place?
Trend signals
Trend signals for Lucuma Lifestyle
Trend score 2.4 out of 10, from popularity 34%, activity 29%, freshness 8%.
Popularity34%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Lucuma Lifestyle trend
7 featured examples from Oct 24, 2015 to Nov 10, 2017CategoryLifestyle
Superfood Energy Ball Menus
Toronto's Kupfert & Kim Serves Up Three Types of Raw Energy Balls
Opportunity for restaurants to incorporate raw energy balls and indulgent health foods into their menus to cater to health-conscious consumers.
CategoryLifestyle
Beauty-Boosting Energy Balls
MoodFix Wellness' Beauty Energy Balls Promote a Clear Complexion
The food and beverage industry can explore incorporating beauty-boosting ingredients in their products to meet the growing demand for functional and clean beauty foods.
CategoryLifestyle
Superfood Muffin Mixes
Thrively's Healthy Baking Mixes are Packed with Beneficial Ingredients
Food manufacturers can capitalize on the trend towards healthy and sustainable ingredients by creating more product options that cater to health-conscious consumers.
CategoryLifestyle
Prebiotic Skincare Supplements
The Nue Co.'s "Skin Food" Settles the Digestive System and More
The trend towards prebiotic supplements is a disruptive opportunity for the health and wellness industry to create innovative and effective products that promote digestive health…
CategoryLifestyle
Tropical Sustenance Smoothies
This Healthy Meal Replacement Drink Contains Lucuma Powder
The food and beverage industry can capitalize on the trend of meal replacement smoothies by offering unique and wholesome ingredients.
CategoryLifestyle
Superfood Lucuma Lattes
This Dairy-Free Dark Chocolate Warm Drink is Filled with Healthy Sweetener
As more consumers shift towards health-conscious lifestyles, the beverage industry will have to adapt to meet the demand for healthier, plant-based options.
CategoryLifestyle
Backpack-Shaped Snack Branding
These Vegan and Raw Snacks are Packaged in Charming Boxes
Businesses in the food and beverage industry can explore unique and playful packaging designs to differentiate their products and appeal to consumers looking for healthful and sus…
