Lucuma powder is added to recipes as a nutritious natural sweetener
Implications - Consumers are embracing the South American superfood lucuma in powder form as a nutritious natural sweetener in both ready-made food products, homemade dishes and beverages. Easily incorporated into recipes as a natural alternative sweetener, the powerhouse ingredient highlights the modern consumer's mission to maximize their nutritional intake without compromising flavor or calories.
Workshop Question - How could you make your brand's experience more fulfilling for consumers without removing what makes it "sweet" in the first place?
Trend Themes
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Superfood Powder — The use of superfoods such as lucuma powder in smoothies and lattes is becoming popular as consumers look for nutritious and natural sweeteners.
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Healthy Snacking — There is a growing demand for healthier snack options that incorporate superfoods in the mix to create wholesome and indulgent treats.
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Beauty-boosting Foods — Superfoods like lucuma and collagen are being added to food and drink in an effort to promote healthy skin, hair and teeth.
Industry Implications
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Food and Beverage — The food and beverage industry can incorporate superfoods and natural sweeteners like lucuma powder into their products to cater to health-conscious consumers.
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Health and Wellness — The health and wellness industry has an opportunity to cater to consumers that want to incorporate superfoods and natural ingredients like lucuma powder into their daily routines.
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Beauty and Skincare — The beauty and skincare industry can benefit from incorporating beauty-boosting foods and supplements like collagen and Vitamin C into their products to promote healthy skin.
