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Redirected Rappers

Hip hop artists use their influence to propel largely unrelated ventures

Implications - Rappers are increasing their level of interaction among fans by appealing to them in spheres outside of music and merchandise. While some are using their fame to enter into other industries with an edge, others like Vince Staples aim to positively influence youth by taking part in educational efforts. In doing so, they appeal to a large demographic of people who look up to them and prompt them to focus their interests in a way that comes across as more genuine.

Workshop Question - How often do you look outside your industry for inspiration? What adjacent industries could you leverage?

SCORE 3.9

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Activity

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Patterns

6 Featured, 54 Examples: 117,614 Total Clicks

Date Range: Mar 15 - Nov 16

Trending: Average

Consumer Insight Topics: Pop Culture Marketing Celeb Products Celeb Fashion Branding

Featured Examples

Rapper-Designed Gentlemen's Clubs - 'The Ballet' by Drake Spotlights Female Dancers in a New Way

SCORE 6.9

Warm 1,153 Clicks Pub: Sep 8, 16

Rapper-Designed Gentlemen's Clubs

'The Ballet' by Drake Spotlights Female Dancers in a New Way

‘The Ballet’ is the name of a gentlemen’s club that was created by Drake. So far just a pop-up, the experience is a part of the Toronto rapper’s stop in Texas for his ‘... [More]

Rapper-Curated Art Selections - A New Spread in CR Fashion Book Features Kanye West as Curator

SCORE 3

Mild 1,025 Clicks Pub: Mar 24, 15

Rapper-Curated Art Selections

A New Spread in CR Fashion Book Features Kanye West as Curator

A new spread in Issue 6 of CR Fashion Book features Kanye West as curator in a selection of work collected under the title ‘Blud Rush.’ Revealed in a teaser photo by CR Fashion Book,... [More]

Retro Rapper Sneaker Stores - Fat Joe is Gearing Up to Open His Own Business in New York City

SCORE 3.8

Mild 628 Clicks Pub: Oct 24, 16

Retro Rapper Sneaker Stores

Fat Joe is Gearing Up to Open His Own Business in New York City

A rapper who’s known for hits like ‘What’s Luv?’ with Ashanti, ‘Make It Rain’ with Lil Wayne and more recently, ‘All The Way Up’ with Remy Ma, French... [More]

Celebrity Cannabis Websites - Snoop Dogg's New Venture Merry Jane is an THC-Themed Online Platform

SCORE 4.4

Average 1,913 Clicks Pub: Sep 23, 15

Celebrity Cannabis Websites

Snoop Dogg's New Venture Merry Jane is an THC-Themed Online Platform

Celebrity rapper Snoop Dogg recently announced the creation of his latest venture project Merry Jane that will be a lifestyle website with a cannabis focus. The site will be a platform to everything... [More]

Rapper-Developed Educational Programs - Vince Staples Joined with Levi's for the 'Music Project'

SCORE 2

Untested 104 Clicks Pub: Sep 13, 16

Rapper-Developed Educational Programs

Vince Staples Joined with Levi's for the 'Music Project'

The ‘Music Project’ is an year-round educational class that teaches production to teens from Vince Staples’ hometown, Long Beach, California. Working in partnership with... [More]

Fashionable Ambassador Interviews - This H&M and Kenzo Ad Features a Candid Chance the Rapper

SCORE 2.6

Mild 188 Clicks Pub: Sep 26, 16

Fashionable Ambassador Interviews

This H&M and Kenzo Ad Features a Candid Chance the Rapper

One of seven of H&M’s featured brand ambassadors, Chance the Rapper, is at the focus of this short H&M and Kenzo ad that was made to promote the clothing that he wears while getting to... [More]