M4 Models face Andrea Enkel stars in 'Berlin Home,' an editorial that is captured for style publication The Ones 2 Watch. The candid image series is lensed by photographer Lara Alegre and boasts wardrobe styling Christina van Zon who handpicks Andrea's understated casuals -- pieces sourced from labels like Studio Mason, adidas, Sandro and Kenzo among other names.
Hair and makeup for The Ones 2 Watch Berlin Home feature is courtesy of Bernice Ammann who opts for a natural and fresh-faced beauty routine. Rather than opting for a dramatic look, Ammann keeps things simple with cosmetics that evoke a youthful and carefree air.
Similar to its effortlessly cool wardrobe and beauty picks, this editorial's images are spontaneous and candid, appearing unposed and unedited overall.
Key Themes Behind This Trend
- Spontaneous Imagery
- Opportunity for companies to develop innovative photography techniques that capture candid and unposed images.
- Understated Casuals
- Potential for fashion brands to create and market simple and casual clothing options that resonate with youthful consumers.
- Natural Beauty Routine
- Room for beauty companies to craft natural and fresh-faced beauty products and routines that appeal to younger demographics.
Where This Applies
- Fashion
- Fashion brands can benefit from the rising demand for understated casuals.
- Photography
- Photography companies can explore ways to capture spontaneous and unposed images, offering a unique approach to visual storytelling.
- Beauty
- Beauty companies have an opportunity to tap into the trend of natural and fresh-faced beauty routines and develop products that align with this aesthetic.
