This Arkells song is titled 'Drake's Dad' and features the man himself in the song's music video.
The Canadian rock band hails from Ontario, Canada, just as the Canadian rapper Drake does. It is only fitting that Dennis Graham, Drake's father, would feature in a Canadian's music video -- although most would assume it would likely be his own son's. The song was inspired by a meeting that the band had with Drake's dad in which they said he was quite gracious. Unsurprisingly, Graham agreed to feature in the music video for a song that was inspired by him and his relation to one of the most popular rappers in the world.
This music video happened based on pure chance and is a humorous way to gain attention for the band behind it.
What's Driving This Trend
- Celebrity Tie-in Music Videos
- More musicians will feature famous celebrities in their music videos, creating mutually beneficial partnerships.
- Humorous Music Videos
- Humorous and lighthearted music videos will become more popular, providing a break from serious themes.
- Canadian Musicians Collaborations
- More Canadian musicians will join forces to showcase Canadian talent globally.
Who This Affects Most
- Music Industry
- The music industry will see opportunities for unique marketing and promotional campaigns through celebrity tie-ins and humorous music videos.
- Celebrity and Entertainment Industry
- Celebrities and their representatives will see opportunities for cross-promotion and brand awareness through collaborations with musicians.
- Tourism Industry
- The tourism industry will benefit from increased attention on Canadian music and culture due to continued collaborations and partnerships between Canadian musicians.
