Deconstructed Sneaker Masks

Zhijun Wang Tore Apart a Pair of YEEZYs and Made Them into a Face Mask

Zhijun Wang, a Chinese designer who's based out of Beijing, creates unique projects using popular sneaker models, with her most recent being a face mask that's made from YEEZY Boost 350 V2s.

Taking the lightweight gray and orange material that the popular Kanye West sneakers are built from, Zhijun Wang carefully tears it open so that it's no longer connected to the sole.

Previously, Zhijun Wang completed a similar project that was done with a pair of Air Max 90s, as well as another made from some bright blue adidas sneakers. As the city that Zhijun Wang calls home is reportedly facing a "crippling pollution problem," its inhabitants are encouraged to wear masks to protect themselves -- which her designs were made in mind of.

Sneaker-based Personal Protective Equipment
Using popular sneaker models as a material for personal protective equipment presents an opportunity for creative and sustainable innovation.
Fashionable Pollution Masks
Designers can explore creative ways to make pollution masks stylish and trendy, making them more appealing to people and increasing their usage.
Upcycling Fashion Trend
The growing popularity of upcycling clothing and accessories, such as using deconstructed sneakers to make masks, presents an opportunity for sustainable fashion innovation.

Where This Applies

Fashion Industry
The fashion industry can explore using sustainable materials, such as deconstructed sneakers, to create personal protective equipment with a stylish twist.
Personal Protective Equipment Industry
The personal protective equipment industry can innovate by incorporating unique and sustainable materials, such as popular sneaker models, into their products.
Upcycling Industry
The upcycling industry can further explore creative ways to repurpose materials, such as deconstructed sneakers, to create unique and eco-friendly products.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 82%
Freshness 8%

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