The Drake Hotel in Toronto is embracing its name affiliation to the city's world-renowned rapper Drake by offering yoga workout classes for a limited time themed to Drake's long list of hits. The classes are offered weekly at the hotel's Drake Underground lower level area for students of all levels.
The classes are known as 6ix Sundays and will feature a variety of instructional yoga flows, poses and sequences paired with music from Drake's various albums. Fans of the rapper and the activity can come together to enjoy flowing it out to hip-hop beats. The classes cost $8 apiece and all proceeds are donated to the MLSE foundation.
The Drake-themed classes are only offered from now until June 5th in honor of the release of Drake's latest album, 'Views From the 6.'
Why This Trend Is Growing
- Music-themed Fitness Classes
- Opportunity for gyms and fitness studios to offer workout classes themed to popular artists as a unique fitness experience.
- Charitable Fitness Events
- Fitness studios and gyms can host charitable fitness events and donate proceeds to a worthy cause, attracting socially-conscious consumers.
- Collaboration Between Businesses
- Creative collaborations between seemingly-unrelated businesses, such as a hotel and a fitness studio, can create unique and memorable experiences for customers.
Industries Being Reshaped
- Hospitality
- Hotels can offer unique experiences for guests by partnering with local businesses and incorporating them into their amenities.
- Fitness
- Fitness studios and gyms can differentiate themselves from competitors by offering unique and unconventional fitness classes and events.
- Music
- Music artists and streaming services can collaborate with fitness studios and gyms to create music-themed workout playlists and events that feature their music.
