The Adidas Original x Kanye West project has been the rapper's main project since the release of his 2013 album, Yeezus. The collection launched at New York Fashion Week during the Fall/ Winter 2015 collections. Kanye noted that the collection was inspired by the 2011 London riots that struck the nation. The collection features ripped sweaters, full body nylon suits, transparent pants, military jackets and spin-off police vests. Kanye also hired his sister-in-law, Kylie Jenner, to march alongside the pack of models.
As Anna Wintour, Kim Kardashian West, Beyonce, Jay-Z, P. Diddy and Rihanna gazed amongst the collection from the front row, the models staged a thought provoking demonstration by Italian performance artist Vanessa Beecroft. Kanye mixed performance art with his Adidas Original x Kanye West collection to convey a deep, thought-provoking message.
What Makes This Trend Stand Out
- Fashion and Political Unrest
- The intersection of fashion and political movements presents an opportunity for designers to create socially conscious clothing.
- Celebrity Collaborations
- Collaborations between celebrities and clothing companies have the potential to generate significant buzz and revenue.
- Performance Art in Fashion Shows
- Incorporating performance art into fashion shows can create unique and unforgettable experiences for attendees.
Sectors Adopting This
- Fashion
- The fashion industry can leverage political movements as inspiration and capitalize on collaborations with celebrities.
- Entertainment
- By collaborating with clothing companies, celebrities can expand their brand and diversify their revenue streams.
- Art
- Fashion shows provide a unique opportunity for performance artists to showcase their work to a wide audience.
