'Birds in the Trap Sing McKnight,' Travis Scott's new album that was just released in the September of 2016, has generated a lot of excitement among his many fans. In order to allow them to celebrate it in just about every way possible, the rapper released an incredibly broad 60-piece collection.
Included is a variety of apparel that's branded with imagery from Travis Scott's new album, as well as a slew of accessories like baseball caps, beanies, socks, pillows, comforters and bags. The series offers a number of rather unconventional inclusions as well, at least in terms of what's normally seen from musician merchandise.
A few examples of this include eagle plush toys, flashlights, ashtrays, candles and even condoms. As a means to prompt more fans to buy the new Travis Scott album instead of downloading it, the rapper is including a piece of merchandise along with its purchase as well.
What Makes This Trend Stand Out
- Celebrity Merchandise
- Opportunity for other celebrities to release expansive merchandise collections to promote their albums or projects.
- Unconventional Inclusions
- Opportunity for artists and musicians to include unique and unexpected items in their merchandise collections, creating a sense of exclusivity and novelty for fans.
- Value-added Purchases
- Opportunity for businesses to bundle merchandise or additional items with a purchase to incentivize customers and increase sales.
Sectors Adopting This
- Music Industry
- Music artists can leverage expansive merchandise collections to increase fan engagement and generate additional revenue streams.
- Fashion Industry
- Fashion brands can collaborate with celebrities to create branded apparel and accessories collections, capitalizing on the popularity of celebrity merchandise.
- Promotional Products Industry
- Promotional product companies can offer unique and unconventional items for artists and musicians to include in their merchandise collections, catering to their fans' desire for exclusive and collectible items.
