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Celebs spin unflattering memes into alternative revenue streams
Implications - Rather than acknowledging internet jokes made at their own expense outright, several savvy celebrities are spinning such situations by producing licensed merchandise of their own, a move that above all else, helps them reaffirm their agency. This intriguing shift demonstrates the potential opportunity to convey authenticity by re-channeling seemingly negative commentary into a moment of humurous self-deprecation between the brand and fans. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
78,106 Total Clicks
Feb 16 - Jun 17
This Year and Warm
Hip hop artists use their influence to propel largely unrelated ventures
Implications - Rappers are increasing their level of interaction among fans by appealing to them in spheres outside of music and merchandise. While some are using their fame to enter into other industries with an edge, others like Vince Staples aim to positively influence youth by taking part in educational efforts. In doing so, they appeal to a large demographic of people who look up to them and prompt them to focus their interests in a way that comes across as more genuine. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
105,356 Total Clicks
Mar 15 - Nov 16
Average
At first elevated by exclusivity, tour merch is made readily available
Implications - As the obsession with tour merchandise continues, artists are creating extensive pop-ups and even partnering with traditional retailers in order to amp up distribution. In expanding the experience to include those not attending a particular event, such artists are providing fans with a means to communicate membership to a particular group in a meaningful, divergent way. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
95,279 Total Clicks
Jul 16 - Oct 16
Warm
Consumer obsession with concert merch drives demand for pop-up shops
Implications - As the Instagram era continues to emphasize personal style as a means of self-actualization, consumers are willing to go to great lengths in order to gain access to highly exclusive, limited edition tour merchandise. Specifically seen as a nostalgic reference to the psychedelic rock tees of the 1970's and 1980's, this progression demonstrates the need for traditional brands to reconsider alternate revenue streams considering the evolution of business models facing considerable disruption. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
97,336 Total Clicks
Dec 15 - May 16
Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Sneaker brands entice consumers with celeb-led cultural experiences
Implications - Playing up the cult of celebrity and the pursuit of exclusive, insider experiences, many athletic apparel and footwear brands are emerging with mass marketing campaigns disguised as once-in-a-lifetime cultural events. This progression demonstrates that in a time marked by consumers' lack of attachment to physical objects and large institutions, brands have the opportunity to cultivate meaningful relationships with individuals by serving as an enabler of experiences. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
183,162 Total Clicks
Feb 16 - May 16
Warm
Rap artists deep dive into the fashion market to expand consumer allure
Implications - Becoming known for more than just their distinct musical genre, rappers and hip hop artists are diving into more mainstream arenas for consumer appeal. Stepping into markets like fashion, artists are turning to unconventional market areas to showcase their persona and style to a more mainstream audience. The emergence of typically underground artists on magazine covers and editorials signifies a move toward more unique pop culture crossover techniques. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
392,295 Total Clicks
Sep 14 - Apr 16
Hot
Pop CultureFashionCeleb Fashion
Satiric celeb attire reflects consumer demand for relatable celebrities
Implications - As exposure to media and celebrity culture increases, some consumers grow tired of the frivolous obsession. In an attempt to seem more intellectual than most, this particular group of anti-celebrity consumers is seeking ways to do away celebuculture. This backlash represents a move toward more meaningful interests as consumers dive deeper into self-improvement. [More]
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
259,542 Total Clicks
Dec 13 - Feb 14
Average
Pop CultureFashionCeleb Fashion
Trend Hunter Services
Fashion uses members of high society for aspirational messaging
Implications - Actresses, athletes and other celebrities have consistently been used in marketing for their aspirational appeal. Now, fashion brands and publications are also turning to socialites, using these members of high society to provoke demand for apparel and accessories products. Socialites, who undeniably emit glamor and epitomize the laissez-faire lifestyle, are beginning to supersede other members of the elite set when it comes to creating appeal in the fashion market. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
717,130 Total Clicks
May 12 - Jan 13
Warm
Pre-distressed materials offer consumers a sought-after edge
Implications - What is typically associated with everything shabby has taken on a new form in the market. It now costs big bucks to buy products with already distressed-looking materials. Shabby-chic fashions—with high prices—give consumers an edge to set themselves apart, yet allow them to maintain a high-fashion look. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
1,792,127 Total Clicks
Mar 10 - Jul 10
Hot
Patterns take a trip to the zoo, defying notions of fashion minimalism
Implications - Patterns are walking on the wild side with exotic prints inspired by varying species including reptiles, zebras, cheetahs, giraffes and leopards. The emphasis on wildlife reflects a desire to become free of inhibitions. There is no shying away from self-expression with unique all-over prints that offer a contrasting response to the current presence of minimalism in design. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
2,682,744 Total Clicks
Jan 10 - Jun 10
V. Hot