Occasion Coding
Animalia
Patterns take a trip to the zoo, defying notions of fashion minimalism.
What's Happening
What is the Animalia trend?
Animalia: Patterns are walking on the wild side with exotic prints inspired by varying species including reptiles, zebras, cheetahs, giraffes and leopards. The emphasis on wildlife reflects a desire to become free of inhibitions. There is no shying away from self-expression with unique all-over prints that offer a contrasting response to the current presence of minimalism in design.
Evidence
Examples of the Animalia trend
Vampy Animal Print Catsuits
‘Go Wild' in V Magazine Spain April 2010 is Smoldering
Disruptive innovation opportunity for fashion designers to reimagine animal print in new and innovative ways, appealing to a wider audience.
Zebra Print Swimwear
The Anja Rubik Quazi Shoot is a Walk On The Wild Side
The swimwear industry can embrace the trend of eco-friendly options and ethically-produced designs to cater to the evolving demands of conscious consumers.
Sizzling Animal-Print Skivvies
Elisabetta Canalis Heats Up Roberto Cavalli S/S 2010 Lingerie Ads
Fashion industry can benefit from leveraging animal-print lingerie trends.
All-Over Animalistic Fashion
The Rhianna Elle Magazine July 2010 Spread is Wildly Fierce
Integrating animal-inspired designs and patterns into clothing lines to cater to the demand for bold and daring fashion.
Zebra-Striped Footwear
The Christian Louboutin Fall 2010 Collection is Wild
The fashion industry can capitalize on the trend of zebra-striped footwear by creating new and exciting designs for shoes, clothing, and accessories.
Jungle Snake Fashion
Alexander McQueen Spring/Summer 2010 ad With Raquel Zimmermann
This industry could take advantage of the trend towards bold and eye-catching ad campaigns and incorporate unique animal-inspired designs into their footwear collections.
Plastic Animal Ad Props
The Jessica Stam Aldo Spring 2010 Ad Campaign Features a Fake Cheetah
Using plastic animal props in advertising campaigns creates new opportunities for creative and memorable visual storytelling.
Reptilian Retail Displays
The Alexander McQueen Window in NYC is a Jungle of Style
The fashion industry is evolving to create more audacious and striking designs for retail displays.
Catty Celeb Sweats
Rihanna Wears Jeremy Scott's Snow Leopard Hoodie
The fashion industry could benefit from the animal print and character-themed apparel trends by incorporating them into their collections or by creating niche products to cater to…
Trend themes
Themes within the Animalia trend
Three behaviours holding the trend togetherWildlife Fashion
Patterns inspired by exotic species and wildlife are being used in fashion designs, reflecting a desire to become free of inhibitions.
Animal Print Intimates
Animal prints are being incorporated into intimate clothing, creating a more expressive approach to animal-inspired fashion.
Animalistic Accessories
Animal themes are being applied beyond prints and patterns into shoe textures and leather finishes in designer accessories.
Industry implications
What the Animalia trend means for industry
Where the trend changes the playbookFashion
Wildlife fashion, animal print intimates, and animalistic accessories trends will lead to new openings for innovative fashion products.
Retail
Animalistic retail window displays offer an opportunity for stores to demonstrate creativity and generate sales.
Photography
Wildlife-inspired photography will continue to gain attention and showcase animal patterns and textures.
Trend signals
Trend signals for Animalia
Trend score 6.1 out of 10, from popularity 85%, activity 89%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)