Celebs Trend Clusters

In order to connect with their fan base, celebrities are partnering up with brands and curating specialized boxes and experiences that are useful to individuals during the COVID-19 pandemic—from fitness programs to grooming or snack boxes.

Megatrends

AuthenticityCo-creationCuration

In recent years, comedians have played a huge role in the public sphere, maintaining their roles in entertainment while increasingly penetrating fields less-related to their primary roles, like politics.

Megatrends

AuthenticityCo-creationYouthfulness

As the obsession with tour merchandise continues, artists are creating extensive pop-ups and even partnering with traditional retailers in order to amp up distribution.

Megatrends

ExperienceTribalismYouthfulness

An efficient means of engaging the pop culturally connected consumer, brands are turning to celebrities to create experience-focused offerings conceptualized by the stars themselves.

Megatrends

Co-creationCurationTribalism

A social influencer is widely recognized as someone who has achieved fame by sharing original content on established social networks. As these self-created online personalities continue to expand their range, they are going above and beyond simply partnering with brands.

Megatrends

Instant EntrepreneurshipProsumerism

Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope.

Megatrends

AuthenticityInstant EntrepreneurshipProsumerism

Heightening traditional subscription services, brands are turning to expert curation to infuse the experience with a sense of prestige.

Megatrends

Co-creationCurationTribalism

Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame.

Megatrends

Co-creationMany to ManyProsumerism

Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world.

Megatrends

GamificationTribalism