Celebrity-Curated Subscriptions

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Kelly Rowland Hand Picks Products For You From Fancy Every Month

— March 21, 2014 — Special
You can now have Kelly Rowland hand pick products to be sent right to you every month. The Kelly Rowland Fancy Box subscription offers you a collection of the celebrity's favourite Fancy products each month.

Each box will include over $80 of products for less than half that price every month. Some people might not have time to go through the constantly updating collection of products on Fancy and would prefer a curated box of items every month. Why not have a diva like Kelly Rowland pick that stuff for you? She'll choose the items she likes most every month and they'll arrive right to your doorstep. This is a pretty cool concept if you ask me.

Trend Themes

  1. Celebrity-curated Subscriptions — The celebrity-curated subscription trend creates an opportunity for businesses to partner with well-known figures to offer personalized monthly subscription boxes.
  2. Personalized Product Subscription Boxes — The personalized product subscription box trend allows businesses to offer customized monthly subscriptions to consumers based on their preferences and interests.
  3. Influencer Marketing — The celebrity-curated subscription trend also highlights the growing importance of influencer marketing in the business world.

Industry Implications

  1. Subscription Box Industry — The subscription box industry can capitalize on the trend of enlisting celebrities to curate customized boxes for customers.
  2. Beauty Industry — The beauty industry can benefit from partnering with celebrities to offer customized beauty boxes.
  3. Retail Industry — The retail industry can explore the potential of influencer marketing to boost sales and reach a wider audience.
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