Jessica Alba's 'Honest Beauty' line of anti-chemical cosmetics is branching out to a mobile app that also offers a beauty box subscription. Joining the likes of Birchbox and ipsy, the natural beauty products can be delivered monthly.
The difference that Honest Beauty has is that it provides full-sized products instead of only samples. The other way that this cosmetic line is unique is that it doesn't use parabens, silicones, mineral oil or synthetic fragrances in its beauty products.On top of the beauty box subscription, the mobile app also offers online shopping and makeup tips from the actress herself.
Finally, it has an interactive component inviting users to take a picture with their makeup looks and share it on social media. With women becoming increasingly concerned about the chemicals they put on their skin as well as a witnessed success in subscription services, Honest Beauty is likely to increase its market.