Category
Lifestyle
Assisted Choices
Trend cluster
Category
Celebrity
Curator
Consumers engage with content overseen by their favorite stars.
2.9
Trend score
Trend
What is the Celebrity Curator trend?
Celebrity Curator: An efficient means of engaging the pop culturally connected consumer, brands are turning to celebrities to create experience-focused offerings conceptualized by the stars themselves. Observed in sectors that range from mobile applications to art auctions, this progression speaks to a consumer desire to interact with authentic content curated by a perceived expert. This can also be seen as representational of the illusion of closeness and familiarity created by celebrity social media presences.
Trend themes
Themes within the Celebrity Curator trend
Three behaviours holding the trend together01
Celebrity Curation
As consumers crave authentic experiences with their favorite stars, brands turn to celebrities to create experience-focused offerings and interactions that resonate with their pop cultured audiences.
02
Immersion and Personalization
Brands create immersive experiences for their customers through personalized curation tying music and art together, and engender a hip, younger-gen audience.
03
Interactive Narratives
Increasingly platforms seek out bonus options for their customers to make them stand out from the competition, including the creation of interactive dialogs between the individuals and music through personal curation.
Industry implications
What the Celebrity Curator trend means for industry
Where the trend changes the playbookFor
Art and Auctions
Authentic celebrity-curated content is created and leveraged by brands and organizations in sectors that range from mobile applications to art auctions.
For
Music Industry
Music, as both an industry and art form, plays a prominent role in these celebrity-curated experiences, underscoring the power of music to connect with young consumers.
For
Luxury Goods and Services
Along with fine art auctions, these immersive experiences are most often deployed and marketed to luxury-minded consumers who are willing to spend more for a unique experience.
Workshop question
In what ways can your brand incorporate the influence of celebrities into its products/services, or the way it markets them?
Trend signals
Trend signals for Celebrity Curator
Trend score 2.9 out of 10, from popularity 38%, activity 41%, freshness 8%.
Popularity38%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Celebrity Curator trend
5 featured examples from Mar 24 to Oct 29, 2015CategoryTech
Celebrity-Curated Music Players
This Celebrity Meet-and-Greet with Steve Aoki Includes a Gold iPod
Offering personalized luxury goods and experiences.
CategoryFashion
Rapper-Curated Art Selections
A New Spread in CR Fashion Book Features Kanye West as Curator
Fine art organizations can leverage rapper-curated art selections to attract new audiences and create exciting exhibits.
CategoryPop Culture
First Lady-Curated Playlists
This Michelle Obama Playlist Supports Her 62 Million Girls Campaign
Music streaming services can partner with celebrity curators to offer exclusive playlists to attract and retain users.
CategoryMarketing
Rapper-Curated Event Soundtracks
The Drake for Sotheby's Soundtrack is Sure to Be a Hit
Incorporating curated soundtracks to enhance the art viewing experience and attract a wider audience
CategoryPop Culture
Band-Curated Radio Streams
These Spotify Playlists are Created and Narrated by Musicians
Companies such as Spotify, Apple, and Pandora have an opportunity to stand out in a saturated market by offering exclusive content and unique listening experiences to their custom…
