Celebrity Curator

Consumers engage with content overseen by their favorite stars

Implications - An efficient means of engaging the pop culturally connected consumer, brands are turning to celebrities to create experience-focused offerings conceptualized by the stars themselves. Observed in sectors that range from mobile applications to art auctions, this progression speaks to a consumer desire to interact with authentic content curated by an expert. This can also be seen as representational of the illusion of closeness and familiarity created by celebrity social media presences.
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
96,378 Total Clicks
Mar 15 - Oct 15
Average
Pop CultureTechArt & DesignCelebs
Featured Examples
Celebrity-Curated Music Players - This Celebrity Meet-and-Greet with Steve Aoki Includes a Gold iPod
SCORE 4.7
Average 554 Clicks Pub: Oct 29, 15
Celebrity-Curated Music Players
This Celebrity Meet-and-Greet with Steve Aoki Includes a Gold iPod
This $150,000 celebrity meet-and-greet package lets those willing to part with the money, party with Steve Aoki as well as receive a specially curated, gold-plated iPod from the DJ himself. The day... [More]
Rapper-Curated Art Selections - A New Spread in CR Fashion Book Features Kanye West as Curator
SCORE 3.3
Mild 883 Clicks Pub: Mar 24, 15
Rapper-Curated Art Selections
A New Spread in CR Fashion Book Features Kanye West as Curator
A new spread in Issue 6 of CR Fashion Book features Kanye West as curator in a selection of work collected under the title ‘Blud Rush.’ Revealed in a teaser photo by CR Fashion Book,... [More]
First Lady-Curated Playlists - This Michelle Obama Playlist Supports Her 62 Million Girls Campaign
SCORE 4.2
Average 278 Clicks Pub: Oct 15, 15
First Lady-Curated Playlists
This Michelle Obama Playlist Supports Her 62 Million Girls Campaign
In celebration of the International Day of the Girl, this Michelle Obama playlist—a collection of tracks handpicked by FLOTUS herself—supports the 62 Million Girls campaign. The... [More]
Rapper-Curated Event Soundtracks - The Drake for Sotheby's Soundtrack is Sure to Be a Hit
SCORE 3
Mild 1,388 Clicks Pub: Mar 24, 15
Rapper-Curated Event Soundtracks
The Drake for Sotheby's Soundtrack is Sure to Be a Hit
In an interesting marketing attempt by Sotheby’s, the famed auction house has tapped Drake to curate a soundtrack for an upcoming auction showcasing the works of contemporary American black... [More]
Band-Curated Radio Streams - These Spotify Playlists are Created and Narrated by Musicians
SCORE 2.7
Mild 93 Clicks Pub: Oct 28, 15
Band-Curated Radio Streams
These Spotify Playlists are Created and Narrated by Musicians
These new Spotify playlists feature professional, popular and up-and-coming musicians playing amateur radio jockey. The Spotify playlists contain curated tracks chosen by artists and bands such as... [More]
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