Celebritized Subscription

Subscription products are hand-chosen by experts and celebs for prestige

Implications - Heightening traditional subscription services, brands are turning to expert curation to infuse the experience with a sense of prestige. Offering products and services that are hand-picked by celebrities and experts in the field, brands are utilizing pop culture fandom to not only create buzz, but also to increase customization.
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
208,905 Total Clicks
Mar 14 - Dec 15
Average
Pop CultureMarketingCelebsBranding
Featured Examples
Sports Attire Subscriptions - This Clothing Subscription Delivers Monthly Casual Athletic Wear
SCORE 6
Warm 2,513 Clicks Pub: Nov 10, 15
Sports Attire Subscriptions
This Clothing Subscription Delivers Monthly Casual Athletic Wear
A new clothing subscription service wants to challenge Lululemon and Fabletics in the casual sportswear market. Fitbox is a clothing subscription that delivers an exciting new outfit each month to... [More]
Natural Cosmetic Apps - Jessica Alba's 'Honest Beauty' Now Offers an Online Beauty Box Subscription
SCORE 5.7
Warm 763 Clicks Pub: Nov 4, 15
Natural Cosmetic Apps
Jessica Alba's 'Honest Beauty' Now Offers an Online Beauty Box Subscription
Jessica Alba’s ‘Honest Beauty’ line of anti-chemical cosmetics is branching out to a mobile app that also offers a beauty box subscription. Joining the likes of Birchbox and ipsy,... [More]
Socialite Product Subscriptions - Nicky Hilton Teams Up with Fancy for a Monthly Subscription
SCORE 4.7
Average 1,662 Clicks Pub: Jun 20, 14
Socialite Product Subscriptions
Nicky Hilton Teams Up with Fancy for a Monthly Subscription
Nicky Hilton, younger sister to famous socialite Paris Hilton, recently teamed up with online retailer Fancy to offer consumers an opportunity to enjoy products hand-picked by the celebrity herself.... [More]
Creative Rapper Platforms - The 'Golf Media' App Provides a Glimpse into Tyler, the Creator's Mind
SCORE 2.9
Mild 409 Clicks Pub: Dec 10, 15
Creative Rapper Platforms
The 'Golf Media' App Provides a Glimpse into Tyler, the Creator's Mind
While a look at Tyler, the Creator’s Twitter feed will reveal shared thoughts like “LOOK! UFO! BOW LAND” and “BOLF GOYS,” downloading the Golf Media app gives fans the... [More]
Celebrity-Curated Subscriptions - Kelly Rowland Hand Picks Products For You From Fancy Every Month
SCORE 3
Mild 827 Clicks Pub: Mar 21, 14
Celebrity-Curated Subscriptions
Kelly Rowland Hand Picks Products For You From Fancy Every Month
You can now have Kelly Rowland hand pick products to be sent right to you every month. The Kelly Rowland Fancy Box subscription offers you a collection of the celebrity’s favourite Fancy... [More]
Rapper-Curated Subscriptions - Snoop Dogg Picks Out Cool 'Fancy' Gear for You Every Month
SCORE 1.9
Untested 636 Clicks Pub: Apr 8, 14
Rapper-Curated Subscriptions
Snoop Dogg Picks Out Cool 'Fancy' Gear for You Every Month
Fancy is allowing its shoppers to buy a box of products every month curated by the one and only Snoop Dogg. We’ve seen Fancy team up with Kelly Rowland to pick products mainly directed... [More]
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