Subscription products are hand-chosen by experts and celebs for prestige
Implications - Heightening traditional subscription services, brands are turning to expert curation to infuse the experience with a sense of prestige. Offering products and services that are hand-picked by celebrities and experts in the field, brands are utilizing pop culture fandom to not only create buzz, but also to increase customization.
Workshop Question - How can your brand achieve the endorsement of public figures in order to expand its reach?
Trend Themes
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Celebrity Curated Subscriptions — Expertly curated subscription services featuring products and services picked by celebrities.
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Natural Cosmetic Subscriptions — Subscription services featuring natural and organic beauty products, created as a response to the increasing concerns around the chemicals in beauty products.
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Vinyl Subscription Services — Subscription services that offer vinyl records allowing to discover new artists in electronic dance music genres.
Industry Implications
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Celebrities and Pop Culture — Brands are utilizing pop culture fandom to create buzz and to increase customization.
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Subscription Services — Subscription industry is being disrupted through the introduction of expert curation services that infuse a sense of prestige and personalization in the consumer experience.
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Fashion and Activewear — Subscription services that challenge established players and disrupt existing markets through offering casual athletic wear and creative rapper platforms.
7 Featured, 60 Examples:
303,079 Total Clicks
Date Range:
Mar 14 — Dec 15
Trending:
Average
Consumer Insight Topics:
