Lindsay Lohan is capitalizing on the success of Kim K's mobile game 'Kim Kardashian: Hollywood' by creating her own celebrity-focused app, titled 'Lindsay Lohan's The Price of Fame.' To date, Kim's game has grossed more than $43 million dollars! It's no wonder Lohan is jumping on the mobile bandwagon.
Rather than focusing on the glitz and the glamour of celebrity, Lohan's app emphasizes the trials that come along with being in the public eye. The game appears to be a way for the 28-year-old actress to laugh at her troubled reputation and frequent tabloid appearances.
Players will experience a bumpy, drama-filled road to fame, which includes everything from butt implant rumors to highly publicized fights in an elevator. Clearly, Lohan looked past her own experiences when designing this game, in partnership with Space Inch studios.
What's Driving This Trend
- Celebrity-focused Mobile Games
- Disruptive innovation opportunity: Create mobile games that focus on the trials and challenges of being a celebrity, rather than just the glamour.
- Using Personal Experiences in Game Design
- Disruptive innovation opportunity: Incorporate personal experiences of celebrities into game design to create a more authentic and relatable gaming experience.
- Capitalizing on Popular Celebrity Apps
- Disruptive innovation opportunity: Identify successful celebrity-focused apps and create similar ones to leverage the demand for this type of entertainment.
Who This Affects Most
- Mobile Gaming Industry
- Disruptive innovation opportunity: Develop innovative and engaging mobile games that cater to the growing demand for celebrity-focused entertainment.
- Celebrity Branding and Licensing Industry
- Disruptive innovation opportunity: Partner with celebrities to create and market app-based games that leverage their personal experiences and brand.
- Tabloid and Entertainment Media Industry
- Disruptive innovation opportunity: Collaborate with celebrities to create interactive storytelling experiences based on their real-life scandals and controversies.
