Category
Pop Culture
Ritual Assembly
Trend cluster
Category
Proactive
Influencer
Social influencers resonate with consumers through themes of self-improvement.
3.1
Trend score
What's Happening
What is the Proactive Influencer trend?
Proactive Influencer: Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models.
Evidence
Examples of the Proactive Influencer trend
CategoryPop Culture
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
The trend of creating women's lifestyle platforms offers opportunities for publishers to expand their content offerings and develop publications that cater to women who don't feel…
CategoryFashion
Body Positive Food Blogs
Fat Girl Food Squad is a Blog Community United by Food and Feminism
Opportunity for food and beverage companies to create inclusive product lines, catering to different dietary needs and promoting body positivity.
CategoryMarketing
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
Beauty influencers as endorsers of self-empowerment messaging.
Workshop question
How can your brand incorporate influencers in its marketing strategy to reach younger consumers?
Trend themes
Themes within the Proactive Influencer trend
Three behaviours holding the trend together01
Self-Improvement Content Creation
Creators who tackle themes of self-improvement in their content remains important and popular for a young audience.
02
Body Positive Community and Publications
Several communities encouraging body positivity have been established, which focuses on creating a comfortable and inclusive space for all bodies and individuals.
03
Liberating Female Publications
Platforms that empower women to embrace their true selves and imperfections are gaining popularity.
Industry implications
What the Proactive Influencer trend means for industry
Where the trend changes the playbookFor
Content Creation Industry
Brands and media outlets partnering with creators that focus on themes of self-improvement will benefit from providing safe, approachable spaces for the exchange of advice and ideas.
For
Food and Lifestyle Industry
Inclusivity and positivity in food and lifestyle blogs can provide a safe and supportive space for individuals to connect and feel empowered.
For
Media and Publication Industry
New platforms, catering to diverse voices and experiences, that empower women to embrace their true selves can become the sources of inspiration for a younger audience.
Trend signals
Trend signals for Proactive Influencer
Trend score 3.1 out of 10, from popularity 55%, activity 31%, freshness 8%.
Popularity55%
Activity31%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
