Category
Pop Culture
Ritual Assembly
Trend cluster
Category
Influencer
Entrepreneurship
Influencers expand their reach by creating platforms of their own.
3.7
Trend score
What's Happening
What is the Influencer Entrepreneurship trend?
Influencer Entrepreneurship: A social influencer is widely recognized as someone who has achieved fame by sharing original content on established social networks. As these self-created online personalities continue to expand their range, they are going above and beyond simply partnering with brands. In fact, they are going as far as developing or investing in social platforms of their own, encouraging others to create and share their own content in the process. Projects backed by social influencers will have both authenticity and legitimacy, giving them a higher chance of breaking through the noise.
Evidence
Examples of the Influencer Entrepreneurship trend
CategoryPop Culture
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
Disruptive innovation opportunity lies in creating online networks and platforms that focus on beauty, fashion, and lifestyle content.
CategoryTech
Video Storytelling Apps
Mobile App Storie Lets You Film and Publish Video Clips of Your Day
Disruptive innovation opportunity: Develop interactive video storytelling experiences that blur the lines between traditional entertainment and user-generated content.
CategoryFashion
Interactive Beauty Blogger Apps
This New Mobile Beauty App Helps Fans Connect to Blogger Jenn Im
Beauty brands can collaborate with beauty influencers to create interactive apps that engage fans and promote their products.
CategoryTech
Honest Video Apps
The Beme App by Casey Neistat Allows You to Capture Authentic Video Content
The rise of apps like Beme underscores a growing desire among consumers for social media platforms that prioritize authenticity and meaningful human interaction.
Workshop question
How can your brand play a role in consumer-created content?
Trend themes
Themes within the Influencer Entrepreneurship trend
Three behaviours holding the trend together01
Influencer-Owned Platforms
Social influencers are expanding their reach beyond simply partnering with brands by investing in or developing their own platforms, leading to disruptive innovation opportunities in content creation and community building.
02
Authenticity and Personal Connection
Beauty influencers and content creators are partnering with tech companies to create apps and platforms that foster personal connections with their audience, providing disruptive innovation opportunities in user-generated content and immersive experiences.
03
Honest and Genuine Content
Influencers and creators are developing video storytelling apps that prioritize honesty, authenticity, and real-life moments, creating a disruptive innovation opportunity in mobile social media that prioritizes genuine connections over curated content.
Industry implications
What the Influencer Entrepreneurship trend means for industry
Where the trend changes the playbookFor
Social Media Marketing
The expansion of social influencers into platform development provides opportunities for brands to partner with these authentic voices, reach broader audiences in new ways, and leverage the creative spaces these influencers are carving out.
For
Mobile and App Development
The proliferation of personalized influencer-owned and -endorsed apps signals opportunities in mobile app development and new ways to harness the power of mobile to create innovative, user-generated content experiences.
For
Video Content Creation
The growing importance of influencers and creators in the development of social media and app platforms signals disruption and growth opportunities in video content creation, user-generated content, and the creation of more authentic and immersive media experiences.
Trend signals
Trend signals for Influencer Entrepreneurship
Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%.
Popularity61%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
