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Socialite Persuasion

Fashion uses members of high society for aspirational messaging

Implications - Actresses, athletes and other celebrities have consistently been used in marketing for their aspirational appeal. Now, fashion brands and publications are also turning to socialites, using these members of high society to provoke demand for apparel and accessories products. Socialites, who undeniably emit glamor and epitomize the laissez-faire lifestyle, are beginning to supersede other members of the elite set when it comes to creating appeal in the fashion market.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
720,973 Total Clicks
Date Range:
May 12 — Jan 13

Featured Examples

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