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Exploratory Selling

Marketers use interactive social experiments to enhance engagement

Implications - Interaction is key in any marketing campaign, but now brands are taking interactivity one step further through the use of campaigns that are based on social experimentation. Brands such as Coca-Cola and Puma are blending exploratory consumer behavior studies with marketing campaigns to further augment customer engagement; at the same time, these marketing social experiments create a unique platform that allows the brand to better understand its customers.
2.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
180,607 Total Clicks
Date Range:
Dec 11 — Jan 13
Trending:
Untested

Featured Examples

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