Category
Lifestyle
Ready Regimens
Trend cluster
Category
Exploratory
Selling
Marketers use interactive social experiments to enhance engagement.
2.2
Trend score
Trend
What is the Exploratory Selling trend?
Exploratory Selling: Interaction is key in any marketing campaign, but now brands are taking interactivity one step further through the use of campaigns that are based on social experimentation. Brands such as Coca-Cola and Puma are blending exploratory consumer behavior studies with marketing campaigns to further augment customer engagement; at the same time, these marketing social experiments create a unique platform that allows the brand to better understand its customers.
Trend themes
Themes within the Exploratory Selling trend
Three behaviours holding the trend together01
Social experimentation marketing
Companies like Coca-Cola and Puma are creating social experiments campaigns to enhance customer engagement, providing an opportunity for other brands to learn about their customers through interactive consumer behavior studies.
02
Interactive digital displays
TNT's Perception campaign is an example of how motion-activated digital displays can lead to a unique and engaging customer experience, providing an opportunity for other entertainment industries to captivate audiences through the use of interactive displays.
03
Integrity testing campaigns
Honest Tea's social experiment to assess integrity and honesty of people through the National Honesty Index offers interesting insights and marketing opportunities for beverage companies and other brands to develop campaigns that emphasize brand integrity and honesty.
Industry implications
What the Exploratory Selling trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Trends such as social experimentation marketing and interactive digital displays offer unique and engaging opportunities for marketing experts to reach new audiences and build customer engagement through interactive campaigns.
For
Entertainment
TNT's Perception campaign sets an example of how the entertainment industry can engage audiences through motion-activated digital displays, creating a new avenue for promotion, advertisement, and brand building.
For
Beverages
Honest Tea's National Honesty Index creates opportunities for beverage companies to market their brands based on integrity and honesty, while emphasizing social responsibility and corporate accountability.
Trend signals
Trend signals for Exploratory Selling
Trend score 2.2 out of 10, from popularity 41%, activity 17%, freshness 8%.
Popularity41%
Activity17%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Exploratory Selling trend
4 featured examples from Dec 9, 2011 to Aug 24, 2012CategoryLifestyle
Beverage Brand Integrity Projects
Honest Tea 'National Honesty Index' Offers Interesting Insights
Beverage brands can capitalize on social experiments to enhance consumer trust and differentiate themselves in the market.
CategoryMarketing
Motion-Activated Digital Displays
'Perception' Interactive Billboard Engages & Excites New Yorkers
Opportunity for the outdoor advertising industry to embrace motion-activated digital displays as a way to enhance consumer interaction and engagement.
CategoryLifestyle
Honesty-Awarding Campaigns
Coca-Cola 'Rivalry Wallet' Looks for Virtuous Individuals
Beverage companies can incentivize positive behavior among customers while promoting brand loyalty and reputation.
CategoryLifestyle
Partner Passion Tests
PUMA 'Love or Football' Campaign Asks Whether Fans Care More About Soccer
Capitalizing on passionate sports fandom by creating unique, high-quality merchandise that caters to fans' emotional connection with their favorite teams.
