The Honest Tea 'National Honesty Index' is a social experiment that the beverage brand launched over the summer to assess the integrity and honesty of people based on factors such as their gender, appearance, hair color, geographical location and more.
Honest Tea set out across the country, putting up unmanned pop-up beverage stores in 30 U.S. cities. These pop-up shops had a display stating that the Honest Teas were $1 per bottle and a clear box where people could put their money. The results of the project is the Honest Tea 'National Honesty Index,' an index that provides interesting insight into the nation's integrity.
Some interesting findings: The least honest locations are Venice Beach, Los Angeles and the Atlantic Terminal in Brooklyn, while the most honest locations are Salt Lake City, Oakland and Boulder. Redheads are more honest than both brunettes and blondes, and women are more honest than men. Visit the Honest Tea 'National Honesty Index' site to uncover more of the fascinating results of the experiment.