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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more

Pajama Chic

Sleepwear-inspired fashion and footwear appeal to desire for comfort

Implications - Every few seasons, fashion takes a very comfortable approach, with designers embracing softer fabrics, looser cuts and athletics-inspired styles. This season, the direction was toward sleepwear, including tops and bottoms crafted of smooth silk with pajama-esque patterns as well as luxe, velvety slippers. More and more fashion consumers are placing comfort above style, but merging the two ensures we can get the best of both worlds.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
841,920 Total Clicks
Date Range:
Dec 11 — Sep 12
Trending:
Hot
Consumer Insight Topics:

Featured Examples

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