Category
Fashion
Aromatic Utility
Trend cluster
Category
Pajama
Chic
Sleepwear-inspired fashion and footwear appeal to desire for comfort.
5.5
Trend score
Trend
What is the Pajama Chic trend?
Pajama Chic: Every few seasons, fashion takes a very comfortable approach, with designers embracing softer fabrics, looser cuts and athletics-inspired styles. This season, the direction was toward sleepwear, including tops and bottoms crafted of smooth silk with pajama-esque patterns as well as luxe, velvety slippers. More and more fashion consumers are placing comfort above style, but merging the two ensures we can get the best of both worlds.
Trend themes
Themes within the Pajama Chic trend
Three behaviours holding the trend together01
Sleepwear-inspired fashion
The trend of sleepwear-inspired fashion and footwear appeals to the desire for comfort and is likely to continue as consumer prioritize comfort over style.
02
Unisex onesies
The popularity of unisex onesies by brands such as OnePiece is a sign of the rise of casual wear as a fashion trend
03
Luxury loungewear
As comfort receives more attention over appearance, the luxury loungewear industry has a growth opportunity.
Industry implications
What the Pajama Chic trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion companies can consider incorporating sleepwear-inspired fashion and unisex onesies into their product lines.
For
Loungewear Industry
The growth of luxury loungewear industry is happening as consumers prioritize comfort which presents an opportunity for businesses.
For
Footwear Industry
Footwear companies can consider creating more comfortable footwear options like velour slippers and footwear with a sleepwear-inspired design.
Trend signals
Trend signals for Pajama Chic
Trend score 5.5 out of 10, from popularity 71%, activity 84%, freshness 8%.
Popularity71%
Activity84%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pajama Chic trend
5 featured examples from Dec 28, 2011 to Sep 24, 2012CategoryFashion
Singular Pajama Playsuits
Onepiece Makes Chilling an Ultra Urban Pastime
The fashion industry can leverage the trend of onesies to create new collections of fashionable loungewear for consumers.
CategoryFashion
Pajama-Chic Suits
The Spring 2012 Topman Design Collection Showcases an Elegantly Refined Style
The clothing industry can capitalize on the trend of pajama-chic suits by offering sophisticated leisurewear options to discerning customers.
CategoryFashion
Sleepwear-Inspired Fashion
The Russh Issue 46 Editorial Brings the Pajama Look Out of the Bedroom
The fashion industry can adapt the sleepwear-inspired trend into their collections and introduce more comfortable and luxurious pieces into everyday wear.
CategoryPop Culture
Pajama-Parading Shoots
Jessica Clarke Stars in a Fun Editorial for Glamour Italia March 2012
Disruptive innovation can be achieved by experimenting with unconventional styles and concepts.
CategoryFashion
Posh Velour Footwear
The A.P.C. Winter 2012 Shoe Collection is Rich with Sleek Style
Innovation opportunities for shoe brands that focus on high-quality craftsmanship and sleek design, appealing to fashion-savvy consumers.
