It was only a matter of time before Paris Hilton would launch a lingerie line. The Paris Hilton swimwear and lingerie collection for Spring 2010 includes â€œpanties and bras, bikinis and cover-ups that flatter and enhance your assets.â€
Hilton also made an â€œenhancedâ€ statement, stating how these bras will definitely give flat-chested girls the push they need (puns intended).
Click below to check out styles from Paris Hilton's clothing line.
Implications - Many consumers within today's society place a great emphasis on the ways in which they are perceived by their peers. Businesses who provide a wide range of products to enhance one's appearance will generate large profits amongst this group of consumers. Such individuals will be likely drawn to products that increase their confidence of themselves amongst others.