Category
Tech
Automated Upkeep
Trend cluster
Category
Elusive
Luxury
Black diamonds become basis of inspiration for a variety of opulent goods.
3.9
Trend score
Trend
What is the Elusive Luxury trend?
Elusive Luxury: Carbonado, or "Black Diamonds," are now the luxury good to covet. As these gems are very rare, they offer the feeling of exclusivity, but they also provide a dark mystique that can make one feel both sexy and subversive. While real black diamonds are hard to come by and even more expensive to purchase, that's not stopping designers from using them as inspiration, evidenced in the cars, beauty products, jewelry and even gourmet foods that have been influenced by these precious stones' magic and mystery.
Trend themes
Themes within the Elusive Luxury trend
Three behaviours holding the trend together01
Dark Mystique of Black Diamonds
Designers are inspired by the dark mystique of black diamonds offering opportunities for luxury goods infused with these rare gems.
02
Incorporating Black Diamonds in Luxury Items
Black diamonds are being incorporated into luxury items including watches and Lamborghinis, offering exclusive and expensive options for consumers.
03
Gourmet Food Inspired by Rare Gems
Luxury brand Azature is inspiring gourmet food with flavors based on the shape and rarity of gems featured in their jewelry collection.
Industry implications
What the Elusive Luxury trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Luxury goods providers can incorporate elusive black diamonds into their products to increase their exclusivity and price points.
For
Automotive
The use of black diamonds in limited edition Lamborghinis offers opportunities for car manufacturers to create high-priced and exclusive supercars.
For
Fashion Accessories
The incorporation of black diamonds and other rare gems in fashion accessories like watches and jewelry for both men and women provides an opportunity to create high-priced, luxury items.
Trend signals
Trend signals for Elusive Luxury
Trend score 3.9 out of 10, from popularity 58%, activity 52%, freshness 8%.
Popularity58%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elusive Luxury trend
5 featured examples from Dec 4, 2011 to Aug 21, 2012CategoryAutos
Demonic Diamond Roadsters
The Mansory Lamborghini Aventador ‘Carbonado’ is High-Powere
The automotive industry can leverage the trend of carbon fiber-clad supercars and limited edition luxury vehicles to create innovative, high-end offerings that cater to discerning…
CategoryLuxury
Gourmet Cocoa Gemstones
Enjoy These Decadent Azature Chocolates
Opportunity to create high-end chocolates using the inspiration of rare gemstones and jewelry to enhance the flavor profiles.
CategoryLuxury
$250,000 Manicures
The Azature Black Diamond Nail Polish is Exuberantly Priced
The beauty and cosmetics industry has the opportunity to tap into the niche market of luxury beauty products with exuberant price tags, like the Azature Black Diamond Nail Polish.
CategoryFashion
Black Diamond Wristwatches
The Nixon Diamond Has a Simplistic and Sharp Design
The fashion and accessories industry can explore incorporating diamonds into their designs to create unique and luxurious products that appeal to consumers.
CategoryFashion
Miniature Mammal Jewelry
The Hedgehog Ring by Rock Cakes Combines Animals and Accessories
The jewelry industry can explore and capitalize on the growing demand for animal-inspired accessories.
