Category
Tech
Embedded Intelligence
Trend cluster
Category
Extrava-Tech
Rise of lavish tech devices for the luxury-loving consumer.
4.1
Trend score
Trend
What is the Extrava-Tech trend?
Extrava-Tech: Recently, fashion designers have been proliferating the tech industry, offering designer cases and accessories for consumers' phones, tablets and laptops. Now, consumers can not only accent their gadgets with luxurious accessories, but they can also purchase the most lavishly expensive devices as well. Ranging from cameras and speakers to smartphones and mice, these ultra-luxurious gadgets appeal to consumers who are more than willing to break the bank for luxury in all its forms.
Trend themes
Themes within the Extrava-Tech trend
Three behaviours holding the trend together01
Ultra-Luxurious Gadgets
The trend of producing expensive, designer tech products appeals to luxury-loving consumers and highlights the importance of premium segmentation in the tech industry.
02
Luxury Fashion-Tech Collaboration
Fashion designers joining the tech industry offers new design perspectives and showcases opportunities to create high-end products that appeal to consumers willing to break the bank for luxury.
03
Luxe Tech Accessories
The trend of offering designer cases and accessories for tech devices highlights an opportunity for luxury labels to expand product lines to encompass tech accessories and electronics without sacrificing brand identity.
Industry implications
What the Extrava-Tech trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Luxury fashion tech offers new design perspectives and shows how tech products are evolving to become luxury items within a broadening luxury goods market.
For
Consumer Electronics
Ultra-expensive tech devices appeal to a niche market of consumers willing to pay a premium for luxury products, opening up market research opportunities for luxury tech products.
For
Premium Segment
The trend of premium segmentation in the tech industry highlights opportunities to create the next level of extravagance for consumers to show off their wealth and luxury.
Trend signals
Trend signals for Extrava-Tech
Trend score 4.1 out of 10, from popularity 75%, activity 40%, freshness 8%.
Popularity75%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Extrava-Tech trend
5 featured examples from May 16 to Nov 17, 2012CategoryTech
$50,000 Designer Cameras
The Leica M9-P Edition Hermès Series is Beautifully Handcrafted
Luxury goods industry has an opportunity to collaborate with technology companies to create high-end products.
CategoryLuxury
Solid Gold Miniature Tablets
Gold & Co.'s Solid Gold iPad Mini is the Next Level of Extravagance
Creating unique and customized gadgets for the luxury market with premium materials and designs.
CategoryTech
24 Karat Gold Smartphones
The Gold & Co. Golden iPhone 5 is Luxurious
CategoryTech
$3 Million Speakers
The Hart Audio D&W Aural Pleasure Loudspeaker is Extravagant
Producing luxury audio equipment to cater to affluent consumers with high standards.
CategoryTech
Sleek Metallic Luxury Mice
The Intelligent Design Titanium Mouse Mixes Modern Design and Function
Disruptive innovation opportunity: Introduce luxury computer accessories to cater to the growing demand for functional yet stylish electronic devices.
