Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vending
3.0
Hi-tech features turn vending machines into interactive buying experiences.
4.4
Trend score
Trend
What is the Vending 3.0 trend?
Vending 3.0: Non-traditional vending machines have become more prevalent in the retail landscape, dispensing everything from movies to underwear. The breadth of offerings from these machines has grown, and so too has the technology behind them. Now, these portable and convenient dispensers do everything from provide you with Wi-Fi and social media connectivity to item suggestions based on facial and demographic recognition software, thereby increasing the level of convenience and interactivity available to busy shoppers.
Trend themes
Themes within the Vending 3.0 trend
Three behaviours holding the trend together01
Interactive Vending Machines
Technological advancements in vending machines have led to new interactive experiences, including facial recognition and customized product suggestions.
02
Wi-Fi Enabled Vending Machines
Vending machines that also provide Wi-Fi access have become increasingly popular, allowing for greater convenience and marketing opportunities.
03
Social Media Integration in Vending Machines
Vending machines that encourage interaction through social media have provided a new way for brands to engage with customers.
Industry implications
What the Vending 3.0 trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry can take advantage of interactive vending machines to provide a unique customer experience and increase convenience.
For
Technology Industry
Developing technology for vending machines can provide disruptive innovations for the industry.
For
Marketing Industry
Wi-Fi and social media-enabled vending machines provide new marketing opportunities for brands to reach customers.
Trend signals
Trend signals for Vending 3.0
Trend score 4.4 out of 10, from popularity 76%, activity 47%, freshness 8%.
Popularity76%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Vending 3.0 trend
6 featured examples from Dec 21, 2011 to Oct 3, 2012CategoryUnique
Tweet-Enabled Treat Dispensers
The BEV Twitter Vending Machine Trades Hash Tags for Iced Tea
Innovative vending machine companies can incorporate the use of social media and location-based services to offer customers new and engaging experiences.
CategoryMarketing
Dancing Soda Dispensers
The Coke Dance Vending Machine Rewards Participants for Dancing in Public
Opportunity for the beverage industry to enhance customer experiences through innovative vending machine designs and interactive campaigns like the Coke dance vending machine.
CategoryBusiness
Facial Recognition Product Dispensers
Sanden Vending Machine Provides Extreme Customization
Facial recognition vending machines have the potential to revolutionize product marketing in the retail industry.
CategoryWorld
Wi-Fi Drink Dispensers
Asahi Beverages Rolls Out Vending Machines That Provide Internet Access
Innovative vending machine technologies and value-added services can disrupt the traditional vending industry, providing new opportunities for players in the space.
CategoryEco
Bartering Vending Machines
The Swap-O-Matic Trades Products for Recyclable Materials
Opportunity to develop and market vending machines that encourage recycling and promote sustainability.
CategoryMarketing
Internet Access Vending Machines
The Coca Cola Happiness Refill Fountain Lets You Log On
Retail companies can offer vending machines with internet access to enhance in-store customer experiences.
