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Bizarre Consumer Insights

Intergalactic Consumerism
Products made in space gratify consumers' sense of novel indulgence
Implications - For many novelty-driven consumers who use the products they buy as conversation-starters or as a way to differentiate themselves, few products are more exciting than those created in outer space. While the ability for mass space travel is still years away, consumer goods made partially or fully in space (be it a cookie or a pair of boots) satiate shoppers looking to indulge their sense of individuality.
Workshop Question — What excites your consumer? How can you inject a bit of that into their experience with your brand?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Gore
A heightened appreciation for gruesome imagery prompts macabre confectionery treats
Implications - As a societal fascination with gore rises, so to does a need to showcase appreciation for dark pop culture references. Using food and confectionery treats as a form of expression, consumers are seeking to pay tribute to TV shows and darker holiday seasons in a more creative way, reflecting an openness to shocking aesthetics.
Workshop Question
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intentionally Unappetizing
A fixation on the eating experience sparks a focus on shocking cuisine
Implications - Consumers aren't simply looking for something delicious to eat, but a story to tell afterward. As foodie culture becomes ubiquitous, the unappetizing is becoming a focus for consumers craving an experience that's both satisfying for their palate and worthy of being shared on social media.
Workshop Question
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Macabre Celebrity Worship
Celebrity adoration reaches new peaks as fans idolize in unexpectly
Implications - Celebrity culture is becoming much more than a fascination with those in the limelight as consumers look to products to physically become their favorite stars. Transitioning from admiration to just plain creepy, the products allow the star obsessed to get pseudo-closer to celebrities in a bid to taste -- figuratively and literally -- the celebrity lifestyle. As the media inflates stars beyond the Hollywood realm, reality for average consumers becomes increasingly unappealing as they look for any and all quick fix methods to enter celebrity culture, proving opportunities for brands who aren't afraid to take risks.
Workshop Question
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Indulgence
As foodie culture expands, connoisseurs opt for obscure drinkables
Implications - The rise in social media-obsessed foodies constantly on the lookout for unusual flavor pairings is being supported by a rise in beverages that center around imitating a familiar flavor or fusing two unlikely matches. Chosen as an alternative to sodas and calorie-laden indulgences, the varieties satisfy the evolving consumer palate with varieties that would have been pigeonholed as unappetizing in years past, but are experiencing praise from curious experimentalists obsessed with uncovering the next big wave in food and flavor.
Workshop Question
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Artificial Indulgence
As the American diet fades, consumers turn to calorie-free imitations
Implications - While fast food is a staple for millions of Americans looking for a hot meal, the diet is receiving stronger than ever criticisms by health professionals the world over. As such, low calorie or calorie-free products are synthetically stimulating the taste buds of processed food fanatics that are looking to indulge without cheating on their diet. Seeing as calorie-laden meals are hardwired into the minds of Americans, the solutions satisfy a population that requires a softer approach to healthy eating and is more swayed by promises of guiltless indulgence than anything else.
Workshop Question
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Abnormal Acceptance
Bizarre hotel destinations cater to more open-minded travellers
Implications - With Generation Y growing up in a world where advancements in technology create increasing demand for change and improvement, consumers are looking toward more out-of-the-ordinary experiences to satiate their need for stimulating material. Hotels that feature prison themes and paranormal references cater to millennial who are more open-minded, illustrating a growing acceptance of more radical notions in everyday situations.

Workshop Question
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anatomical Obsession
Brands turn to bodily references to merge eccentricity with shock value
Implications - With consumers unimpressed and mistrusting of mass-produced products, brands are turning to vivid anatomical themes to elicit more of a uniquely eccentric appeal. Images of the human body offer both shock value and familiarity. This battles mistrust of cold, inanimate objects directly by personifying products.
Workshop Question
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Synthesized Gourmet
Instead of improving food quality, foodies adopt flavor enhancers
Implications - Previously a frowned upon aspect of food preparation, flavor enhancers are being embraced by foodies on an international scale as a cost-effective way to make anything gourmet. As concerns regarding food sources rise, the adoption of solutions that support a novel approach to food preparation are making the tasteless gourmet and bringing the notion food connoisseur down to an everyday concept.
Workshop Question
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Ink
Tattoo culture takes a step toward technology
Implications - Tattoo culture has come a long way in the past few years, transitioning from an underrepresented art form to a widely accepted form of self-adornment. Further updating the phenomena, Connected Ink combines tattoos with technology. This speaks to both the truly mainstream status of tattoo art, and the necessity of technology in modern society.
Workshop Question
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends