Category
World
Layered Getaways
Trend cluster
Category
Abnormal
Acceptance
Bizarre hotel destinations cater to more open-minded travellers.
4.2
Trend score
Trend
What is the Abnormal Acceptance trend?
Abnormal Acceptance: With Generation Y growing up in a world where advancements in technology create increasing demand for change and improvement, consumers are looking toward more out-of-the-ordinary experiences to satiate their need for stimulating material. Hotels that feature prison themes and paranormal references cater to millennial who are more open-minded, illustrating a growing acceptance of more radical notions in everyday situations.
Trend themes
Themes within the Abnormal Acceptance trend
Three behaviours holding the trend together01
Radical Themed Hospitality
Hotels themed as prisons, paranormal experiences or fantasies, are catching the attention of more open-minded traveler millennials, and represent an opportunity of disruptive innovation for hospitality executives.
02
Alternative Lodging Options
Lodging options outside the standard hotel room are gaining space in the market, creative ideas like the car hotel suggest there are opportunities to disrupt the traditional lodging business model.
03
Terrorism and Loss of Privacy Concerns
Privacy and safety concerns may lead to a rise in the popularity of hotels that simulate prisons or horror experiences; This trend may represent an opportunity for gaming and hospitality executives to develop solutions that enhance safety, while creating similar experiences in a more controlled environment.
Industry implications
What the Abnormal Acceptance trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can disrupt traditional hotel models by creating more unconventional lodging accommodations and themed experiences for open-minded travelers.
For
Gaming
Gaming industry can get inspiration from unconventional hotel rooms or immersive experiences that combine privacy and thrills in a controlled environment.
For
Transportation
Transportation industry can experiment with new business models that explore alternative on-board sleeping accommodations, to create lodging and transportation integrated solutions.
Trend signals
Trend signals for Abnormal Acceptance
Trend score 4.2 out of 10, from popularity 62%, activity 57%, freshness 8%.
Popularity62%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Abnormal Acceptance trend
4 featured examples from Jul 30, 2012 to Dec 16, 2013CategoryAutos
Taxi Tourist Accommodations
The Car Hotel by David Weeks was Created for the 2012 Olympics
Exploring opportunities in the hospitality industry to provide alternative accommodations for budget-conscious travelers.
CategoryBusiness
Prison-Simulating Hotels
The Karosta Prison Hotel Immerses You in the Life of a Prisoner
The hotel industry can incorporate extreme experiences to attract adventure-seeking tourists and offer unique accommodation options.
CategoryWorld
Paranormal Nightmarish Hotels
The MAMA Movie Pop-up Hotel Invites Guest to a Spooky Night
Opportunity for hotels and tourism companies to create immersive and unique experiences to attract adventurous travelers.
CategoryWorld
Fantasy-Inspired Ski Resorts
The Avoriaz Holiday Ski Resort in France Has Mysterious Architecture
Potential for hotels and resorts in the hospitality industry to incorporate fantasy-inspired architecture and design to attract guests.
