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Abnormal Acceptance

Bizarre hotel destinations cater to more open-minded travellers

Implications - With Generation Y growing up in a world where advancements in technology create increasing demand for change and improvement, consumers are looking toward more out-of-the-ordinary experiences to satiate their need for stimulating material. Hotels that feature prison themes and paranormal references cater to millennial who are more open-minded, illustrating a growing acceptance of more radical notions in everyday situations.

Trend Themes
1. Radical Themed Hospitality - Hotels themed as prisons, paranormal experiences or fantasies, are catching the attention of more open-minded traveler millennials, and represent an opportunity of disruptive innovation for hospitality executives.
2. Alternative Lodging Options - Lodging options outside the standard hotel room are gaining space in the market, creative ideas like the car hotel suggest there are opportunities to disrupt the traditional lodging business model.
3. Terrorism and Loss of Privacy Concerns - Privacy and safety concerns may lead to a rise in the popularity of hotels that simulate prisons or horror experiences; This trend may represent an opportunity for gaming and hospitality executives to develop solutions that enhance safety, while creating similar experiences in a more controlled environment.
Industry Implications
1. Hospitality - The hospitality industry can disrupt traditional hotel models by creating more unconventional lodging accommodations and themed experiences for open-minded travelers.
2. Gaming - Gaming industry can get inspiration from unconventional hotel rooms or immersive experiences that combine privacy and thrills in a controlled environment.
3. Transportation - Transportation industry can experiment with new business models that explore alternative on-board sleeping accommodations, to create lodging and transportation integrated solutions.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
384,189 Total Clicks
Date Range:
Jul 12 — Feb 14
Trending:
Warm
Consumer Insight Topics:

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