To celebrate the launch of the MAMA movie -- a supernatural horror flick -- in London, England, UK's Universal Pictures is setting up a creepy one night terror-filled stay at the Holiday Inn Hotel.
On June 17th, guests can come and spend the night at a nightmare-inspired hotel called #SurviveMAMA and find out if they're tough enough to spend the night among the weirdest, creepiest and most bizarre paranormal activity. The MAMA movie tells the story of a mother's murder and her two daughter's disappearance.
#SurviveMAMA will take inspiration from the scenes, plot and characters of the original MAMA movie and implement them into a hotel atmosphere. Weird vibrations, lights that flicker on and off, bizarre ghoulish set-ups and explainable events are all part of this terror-filled experience. If you have the scare tolerance for it, check out #SurviveMAMA and enjoy a paranormal-infused, one-night stay entirely for free.
Why This Trend Is Growing
- Supernatural Horror Experiences
- Creating immersive and terrifying experiences inspired by horror movies to attract thrill-seeking consumers.
- Pop-up Hotels
- Temporary hotels that offer unique themed experiences for a limited time, creating a sense of urgency and exclusivity.
- Paranormal Tourism
- Catering to the growing interest in paranormal and supernatural activities, offering unique and spooky attractions and accommodations.
Industries Being Reshaped
- Hospitality and Tourism
- Opportunity for hotels and tourism companies to create immersive and unique experiences to attract adventurous travelers.
- Entertainment and Film
- Collaborations between movie studios and pop-up hotels create marketing opportunities and expand the fan experience beyond the screen.
- Event Planning and Experiential Marketing
- Creating customized and immersive events like the #SurviveMAMA pop-up hotel to engage consumers in unique ways and generate buzz.
