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Artificial Indulgence

As the American diet fades, consumers turn to calorie-free imitations

Implications - While fast food is a staple for millions of Americans looking for a hot meal, the diet is receiving stronger than ever criticisms by health professionals the world over. As such, low calorie or calorie-free products are synthetically stimulating the taste buds of processed food fanatics that are looking to indulge without cheating on their diet. Seeing as calorie-laden meals are hardwired into the minds of Americans, the solutions satisfy a population that requires a softer approach to healthy eating and is more swayed by promises of guiltless indulgence than anything else.
4.3
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Popularity
Activity
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Megatrends
5 Featured, 42 Examples:
165,837 Total Clicks
Date Range:
Dec 13 — Mar 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

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