Category
Lifestyle
Assisted Choices
Trend cluster
Category
Expressive
Greenery
Seeking to maintain individuality, users turn to eccentric eco decor.
4.5
Trend score
Trend
What is the Expressive Greenery trend?
Expressive Greenery: With the rise of environmental awareness, sustainable products are becoming more commonly marketed, prompting consumers to seek out more eclectic variations to differentiate themselves from the mainstream. Abstract greenery and eccentric displays combine environmental techniques with the desire to maintain individuality among progressing cultural trends.
Trend themes
Themes within the Expressive Greenery trend
Three behaviours holding the trend together01
Individuality
Consumers seek out more eclectic variations to differentiate themselves from the mainstream.
02
Eco-consciousness
Sustainable products are becoming more commonly marketed.
03
Quirky Decor
Consumers are interested in adding unique and unconventional elements to their decor.
Industry implications
What the Expressive Greenery trend means for industry
Where the trend changes the playbookFor
Home Decor
The rise of individuality and eco-consciousness is driving demand for unique and sustainable home decor products.
For
Gardening
Consumers are looking for ways to incorporate small-scale gardening into their urban lifestyles.
For
DIY
Consumers are interested in creating their own customized and personalized decor items.
Trend signals
Trend signals for Expressive Greenery
Trend score 4.5 out of 10, from popularity 59%, activity 69%, freshness 8%.
Popularity59%
Activity69%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Expressive Greenery trend
9 featured examples from Jan 14, 2013 to Sep 24, 2014CategoryEco
DIY Growing Books
Novel Planter Kits Allow People to Create Refreshing Vintage Home Decor
Home improvement stores can develop DIY kits and tools specifically designed for creating unique home decor pieces.
CategoryEco
Personified Planter Projects
This DIY Face Pot Helps Give Personality to Mundane Greenery
Opportunity for retailers to offer DIY kits that allow customers to personalize their planters and offer more creative design options for indoor gardening enthusiasts.
CategoryEco
Submerged Whale Planters
The Mobi Whale Vase Offers a Whimsical Oceanside Feeling to Your Table
The home decor industry can explore the opportunity of creating more whimsical and nature-inspired products, like the Mobi Whale Vase, to meet the growing demand for unique and pl…
CategoryArt & Design
Skull Planters
This Skeletal Vase is Made for Macabre and Modern Homes
Disruptive innovation opportunity: Explore innovative materials, shapes, and finishes to create unique and eye-catching ceramic products for various industries.
CategoryArt & Design
Cave-Like Planters
The Wellspring by Martin Azua is a Self-Contained Ecosystem
Disruptive innovation opportunity: Introduce new materials and designs to revolutionize the gardening and landscaping industry.
CategoryEco
Neon Beaded Planters
The Peaches and Keen Planters Can Be Hung Inside Your Home
The home decor industry can cater to the growing trend of indoor plant decor with creative planters like the Peaches and Keen neon beaded plant holders.
CategoryArt & Design
Aquatic Anime Planters
These DIY Bulbasaur Pokemon Planters are Super Geeky
Disruptive innovation opportunity: Collaborate with garden centers and plant retailers to offer pre-made character planters, expanding their product range and attracting a new cus…
CategoryArt & Design
Upside Down Flower Pots
The Boskke Sky Planters Dangle Elegantly From Your Ceiling
The Boskke Sky Planters cater to the interior design industry by offering a unique and decorative way to incorporate plants into home decor.
CategoryEco
Mini Dino Planters
These Neon Dinosaur Planters are Ideal for Those Who Love Prehistoric Creatures
The home decor industry has the opportunity to cater to the demand for quirky and unconventional planters like these neon dinosaur planters.
