There's new buzz in the beauty world in the form of Burt's Bees toothpaste. Now, you can put the nearly all-natural beauty brand, Burt's Bees, in your mouth. They've come out with a line of toothpaste, which includes flavors like berry and orange for kids as well as tubes to reduce plaque, whiten your teeth and freshen your breath.
Burt's Bees toothpaste represents their take on what the more bland drugstore brands have to offer. With cranberry extract, Burt's Bees toothpaste takes care of those pearly whites without a bunch of harsh chemicals.
What's Driving This Trend
- Chemical-free Tooth-cleaners
- Disruptive innovation opportunity: Develop innovative tooth-cleaning products that prioritize natural ingredients and eliminate harsh chemicals.
Who This Affects Most
- Beauty and Personal Care
- Disruptive innovation opportunity: Create all-natural tooth-cleaning products that cater to health-conscious consumers.
- Children's Products
- Disruptive innovation opportunity: Design toothpaste specifically for kids with appealing flavors and natural ingredients.
- Oral Care
- Disruptive innovation opportunity: Invent toothpaste alternatives that offer plaque reduction, teeth whitening, and breath freshening without the use of chemicals.
