Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Prevention
Helpful survival kits cater to consumers looking to divert emergencies.
5.1
Trend score
Trend
What is the Accessible Prevention trend?
Accessible Prevention: With television shows and movies often depicting mass states of panic, consumers are looking to take more preventative measures to ensure a simpler, stress-free life. Survival kits that help prepare individuals for the outdoors or impending apocalypse provides useful tools and gadgets that will make emergency situations less hectic, catering to a generation preoccupied with planning and anticipating events.
Trend themes
Themes within the Accessible Prevention trend
Three behaviours holding the trend together01
Urban Survival Kits
Creating survival kits with specialized contents for city-dwellers and focusing on teaching survival tactics in high-density, urban areas.
02
Business Conference Survival Kits
Creating tongue-in-cheek yet highly useful survival kits for business conference attendees who find themselves stranded in a meeting room for extended periods of time.
03
Fully-Stocked Survival Storages
Equipping fully-stocked, secure storages especially in emergency-prone zones with all necessary supplies in any emergency.
Industry implications
What the Accessible Prevention trend means for industry
Where the trend changes the playbookFor
Camping Gear Retailers
Supplying survival gear and kits to outdoor enthusiasts and avid hikers and campers.
For
Subscription Box Services
Providing subscription services aimed at delivering personal care and specialized needs to businesses and individuals.
For
Global Security Industry Services
Providing customized and specialized storage and security solutions to individuals and entities worried about emergencies or attacks.
Trend signals
Trend signals for Accessible Prevention
Trend score 5.1 out of 10, from popularity 74%, activity 71%, freshness 8%.
Popularity74%
Activity71%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Prevention trend
8 featured examples from May 15, 2013 to Feb 28, 2014CategorySocial Good
City-Based Survival Kits
Ryan Romanes' 'Urban Survival Kit' Teaches Kids How to Live in a City
Survival kits can be used as educational tools in schools to teach children about urban survival.
CategoryLifestyle
Compact Catastrophe Canisters
The Fort Standard Mini Survival Kit is a Tiny Life-Saving Tool Set
Outdoor gear companies can capitalize on the demand for compact and multi-functional camping tools by developing new and innovative mini survival kits.
CategoryArt & Design
Conference Survival Kits
The Field Guide to Humans on Business Safari is Tongue-in-Cheek
Event planning companies can offer more creative and fun experiences for attendees by incorporating unique themes and creative survival kits at business events.
CategoryArt & Design
Fully-Stocked Survival Storages
The Wolfram Cabinet Prepares People for Any Emergency Situation
The fully-stocked Wolfram Cabinet taps into the growing industry of disaster preparedness, opening up opportunities for businesses to offer comprehensive emergency supplies.
CategoryLifestyle
Roped Survival Kits
The X Stream Survival Pod Has Everything You Need to Stay Safe Outdoors
The outdoor gear manufacturing industry could benefit from incorporating compact and comprehensive survival kits into their product offerings.
CategoryLife-Stages
Student Survival Gift Boxes
The Pijon Box Lets Parents Send Essentials to Students Away at School
Expanding online retail opportunities by offering specialized gift boxes tailored to specific customer needs.
CategoryMarketing
Dapper Survival Accessories
The 'Jeep Legendary Accessories' Double as Survival Tools
The industry of creating and selling fashionable accessories to consumers, with a focus on integrating survival functionalities.
CategoryLifestyle
Frisbee-Inspired Survival Packs
The Lifedisc Contains Life-Saving Supplies and is Beach-Friendly
Disruptive Innovation Opportunity: Develop innovative products and services that cater to the needs of outdoor enthusiasts, offering convenience, safety, and functionality in thei…
