The Jeep Legendary Accessories look elegant on the outside but double as rugged life-saving survival tools. Built for the adventurous business man, the accessories fit stylishly with any suit. However, if you're dropped into a survival situation, the dapper accessories can also help you stay alive.
The accessory collection comes with a tie, cuff links and socks. Each piece has its own amazing secret function. The socks can be used as a liquid storage container that can hold up to six litres. The tie can handle three tons of stress so that you can use it to bind and lift anything. Jeep's cuff links double as a fire striker to make sure that you're never left without heat.
Leo Burnett Spain developed the Legendary Accessories as part of a campaign to promote Jeep to white collar Spaniards. Combining ultra-masculine traits with dapper accessories promotes Jeep as the perfect brand for adventurous males.
Key Themes Behind This Trend
- Dual-purpose Accessories
- Creating accessories that serve both a stylish purpose and have survival tools integrated into their design.
- Disguised Survival Gear
- Designing survival tools that are disguised as fashionable accessories for the fashionable adventurer.
- Adventure-focused Fashion
- Developing fashion items that are specifically designed for individuals who value both style and survival capabilities.
Where This Applies
- Fashion Accessories
- The industry of creating and selling fashionable accessories to consumers, with a focus on integrating survival functionalities.
- Outdoor Gear
- The industry that caters to outdoor enthusiasts by providing equipment and tools for survival and adventure.
- Marketing and Advertising
- The industry responsible for creating effective campaigns that target specific consumer groups, like the adventurous business professionals.
