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52 Examples of Luxury Branding

From Couture Lipstick Branding to Exquisite Keyhole Packaging

— May 22, 2014 — Art & Design
If you really want to sell the idea of opulence, chic and wealth across to an audience without being pushy or cheap, luxury branding is your best bet.

The whole idea of branding is selling an idea in a way that will indulge all the senses to make them connect whatever it is your are branding with the notion of luxury.

In most cases, you will find that the more luxurious or expensive a product is, the more simplistic and minimalist the branding approach becomes. Luxury branding isn't about overloading people with images, colors and information, it's all about letting the brand do all the speaking for itself. These design philosophies usually stay intact in whichever field -- fashion, condiments, beauty, food and beverages --with only exceptions being made when the target audience requires it to do so or if the brand news a fresh look to gain a younger audience.
6.2
Score
Popularity
Activity
Freshness
53
Dapper Survival Accessories
Dapper Survival Accessories
The 'Jeep Legendary Accessories' Double as Survival Tools
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52
Premium Foiled Tabloids
Premium Foiled Tabloids
The Joos Tabloid by Pure Publishing is a Luxurious Design
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51
Detailed Bull Wine Branding
Detailed Bull Wine Branding
Stieb Cellar Wine Uses an Animalistic Logo
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50
Color-Coded Vino Labels
Color-Coded Vino Labels
The Carre Rouge & Carre Blanc Wine Bottles are Sharply Minimal
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49
Tied-Up Liquor Labels
Tied-Up Liquor Labels
Hudnotts Packaging Binds Features of the Drink's Identity for Tight Branding
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48
Voluptuous Vino Branding
Voluptuous Vino Branding
Wild Dream Liqueur Packaging Features Sultry Corsets as Labels
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47
Drug-Abuser Cessation Products
Drug-Abuser Cessation Products
Habit 'Black Rehab' Packaging Uses Luxury to Treat Addiction
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46
Elongated Vino Bottles
Elongated Vino Bottles
The Artisan Wine Packaging is Both Modern and Classic
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45
Elaborate Boxed Branding Invites
Elaborate Boxed Branding Invites
Ivan Caro Creates Detailed Invitations for Royal Tine
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44
Floral Champagne Bottles
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
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43
Minimal Maternal-Themed Lotions
Minimal Maternal-Themed Lotions
The Skincare Bottles for Mama Skin Provide Motherly Sayings
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42
Whimsical Youthful Retail Branding
Whimsical Youthful Retail Branding
Piper & Sons Retail Brand Identity is Elegant and Dreamy
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41
Expressionist Beverage Branding
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
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40
Exquisite Opulent Brewery Branding
Exquisite Opulent Brewery Branding
The Brassneck Brewery Visual Identity is Sophisticated and Bold
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39
Homey Gourmet Grocery Branding
Homey Gourmet Grocery Branding
The New Branding Concept for Sandrin is Fresh and Tradition-Infused
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38
Exquisite Branch Branding
Exquisite Branch Branding
Hill's Absinthe Packaging Embraces an Arboreal Aesthetic Elegance
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37
Revolver-Wrapped Bottles
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
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36
Chocolate Champagne Bubbles
Chocolate Champagne Bubbles
Milk Branding Devises a Clever New Year Gift for its Cilents
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35
Brazilian Soap Branding
Brazilian Soap Branding
The Granado PHEBO Luxury Soaps are Perfect Personal Gifts
<
34
Elegant Boxed Wine Branding
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
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33
Wrung-Out Concept Cartons
Wrung-Out Concept Cartons
UnderPressure Packaging Seems to Ooze its Contents Upon Contortion
<
32
Couture Lipstick Branding
Couture Lipstick Branding
Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand
<
31
Customized Luxury Chocolates
Customized Luxury Chocolates
Nestle's Maison Cailler Sweets are Personalized to Individual Tastes
<
30
Exquisite Keyhole Packaging
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
<
29
Harmonious Honey Branding
Harmonious Honey Branding
Danielle Mitchell Draws Design Inspiration From Beatles Song Lyrics
<
28
Parisian Architecture-Inspired Packaging
Parisian Architecture-Inspired Packaging
This Chocolate Packaging Design is Elegant and Stunning
<
27
Debonair Beverage Branding
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
<
26
Liquified Luxury Bottles
Liquified Luxury Bottles
San Pellegrino Bvlgari Bottle is a Limited Edition Drinkable Accessory
<
25
Circle-Based Bottle Branding
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
<
24
Savory Confectionery Packaging
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
<
23
Luxurious Wooden Lotion Lids
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
<
22
Elegant Minimalist Packaging
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
<
21
Lovely Vintage Labelling
Lovely Vintage Labelling
Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic
<
20
Undressed Beverage Branding
Undressed Beverage Branding
Naked Water Packaging Has Been Kept Bare of Labels and Images
<
19
Understated Artisan Branding
Understated Artisan Branding
The Beta5 Packaging is Unassuming and Elegant
<
18
Botanical Skin Care Packaging
Botanical Skin Care Packaging
Myrtle and Moss Products are Swathed in Earthy Elegance
<
17
Droplet-Shaped Water Displays
Droplet-Shaped Water Displays
This Evian Water Display Uses Its Product as Inspiration
<
16
Art-Inspired Macaron Marketing
Art-Inspired Macaron Marketing
The New Bonnard Packaging Features Brilliant Paint Strokes
<
15
Elegant Apothecary Branding
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
<
14
Luxuriously Branded Liqueurs
Luxuriously Branded Liqueurs
The Canteen Tequila Packaging by Kaleidoscope Shows Simple Elegance
<
13
Elegant Antidote Branding
Elegant Antidote Branding
Habit Packaging Brings Class to the Recovery from Narcotics
<
12
Sleek Hipster Bar Branding
Sleek Hipster Bar Branding
Dichotomy Coffee & Spirits’s Brand Identity and Design is Epic
<
11
Macho Hipster Parlor Branding
Macho Hipster Parlor Branding
Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
<
10
Poetic Pink Packaging
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
<
9
Painterly Infusion Packaging
Painterly Infusion Packaging
Taiwan High Mountain Tea Embodies an Elegant and Organic Aesthetic
<
8
Elegant Jam Jar Branding
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
<
7
Beautiful Flask Branding
Beautiful Flask Branding
Yapira Honey Packaging Transcends Typical Disposable Condiment Containers
<
6
Artisanal Hipster Soap Branding
Artisanal Hipster Soap Branding
The Hudson Made Scullery Soap Design Packaging is Simple and Fresh
<
5
Dignified Diamond Branding
Dignified Diamond Branding
Evian Lady Packaging Appeals to the Elegant Woman
<
4
Exquisitely Sketched Branding
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
<
3
Beautifully Bottled Infusions
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
<
2
Unexpected Blossoming Boxes
Unexpected Blossoming Boxes
Heal's Candle Packaging Unfolds Like the Petals of a Flower
<
1
Origami Beverage Branding
Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
<