Just like the Beatles lyric that inspired the packaging for these various honey products, Danielle Mitchell's designs are elegant and sweet. With a simplistic type face for labels and the obvious choice to use honeycomb patterns as bottle accents, Mitchell has achieved product branding that's classy yet not out of place in a blue-collar grocery store.
My favorite design of these Danielle Mitchell honey products is the vials of honey, which looks very much like test tubes were used to gather the sweet bee creations.
Implications - The packaging of a good can often influence consumer purchasing decisions because a product's packaging is representative of how much time and effort is placed into the manufacturing of an item. Corporations looking to entice consumers into buying their wares may consider redesigning the packaging of their goods to be more aesthetically pleasing.
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