Stieb Cellar Wine is a brand that went with an animalistic logo for its packaging concept. A bull was illustrated in fine detail by Paige Speights, the designer behind these artistic renderings.
Speights did not stop with the bull for the logo design, but went one step further to create an elegant wooden box for the wine to go in. This added detail helps to elevate the wine in status, and consequently price. Instead of simply serving it as is from the shelf, the package helps to make it more of a display item, or even a product for gifting. Moreover, the detailed bull logo can also be seen on the top section of the box, which helps to give the wine a stronger brand identity, instead of leaving the wooden facade blank.