The Australian company Artisan Wines enlisted the creative assistance of Public Creative to help create a fresh and sophisticated persona for the brand's handcrafted wines. The result was elegant long-necked bottles adorned with a simple contemporary label featuring an intriguing arrangement of metallic typography. There is a feeling of tradition evident in this packaging, yet it remains decidedly modern.
Looking like the runway model of bottles, the Artisan Wines container is sleek, stretched and soft. The bottle's seductive shape is as refined and beautiful as the wine it houses. The opening is coated in a classic sliver foil to match the shimmering typography on the label. Clean lines and simplicity dominate this packaging until your eyes fall on the label that evokes a sense youthful exuberance and trendiness. Current yet classic, the Artisan Wines packaging has the best of both worlds.
Balanced, bold and astonishingly beautiful, the Artisan Wines bottle is the picture of elegant trendiness.
Key Themes Behind This Trend
- Elongated Wine Bottle Designs
- Opportunity for wine packaging companies to explore elongated bottle designs that combine classic and modern elements.
- Contemporary Label Typography
- Potential for typography designers to create intriguing and metallic label designs for wine packaging.
- Modern-classic Packaging Fusion
- Chance for packaging companies to create elegant packaging that combines traditional and modern aesthetics.
Where This Applies
- Wine Packaging
- Disruptive innovation opportunity: Develop and manufacture elongated wine bottle designs with sleek and refined aesthetics.
- Typography Design
- Disruptive innovation opportunity: Create contemporary and metallic label typography designs for wine packaging.
- Packaging Design
- Disruptive innovation opportunity: Combine classic and modern elements in packaging designs for various industries, including wine.
