Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Artisan Wine Packaging is Both Modern and Classic

 - Jan 21, 2012
References: publiccreative.au & lovelypackage
The Australian company Artisan Wines enlisted the creative assistance of Public Creative to help create a fresh and sophisticated persona for the brand's handcrafted wines. The result was elegant long-necked bottles adorned with a simple contemporary label featuring an intriguing arrangement of metallic typography. There is a feeling of tradition evident in this packaging, yet it remains decidedly modern.

Looking like the runway model of bottles, the Artisan Wines container is sleek, stretched and soft. The bottle's seductive shape is as refined and beautiful as the wine it houses. The opening is coated in a classic sliver foil to match the shimmering typography on the label. Clean lines and simplicity dominate this packaging until your eyes fall on the label that evokes a sense youthful exuberance and trendiness. Current yet classic, the Artisan Wines packaging has the best of both worlds.

Balanced, bold and astonishingly beautiful, the Artisan Wines bottle is the picture of elegant trendiness.