The notion of exclusivity attracts a special kind of attention, and this idea was exploited in the development of Secret Location branding. The concept store has a unique image that's already appealing to chic Vancouver consumers, and this has been enhanced by SabotagePKG with a single strong symbol.
An antique key has become the emblem of the shop, complete with a sculptural stem and an intricately cast tooth design. It's suggested that this elaborate tab would open a very special door to a place where one would certainly desire entry. On the shopping bags, this elegant logo is enhanced with a silvery finish to give the object beautiful dimension. You'll see the same symbol printed upon the gift cards, the cartons, the paper coffee cups and the plastic drinking cups that make up Secret Location branding.