Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Bermellon Mexican Candy Branding Denotes Premium Quality

 - Jul 25, 2012
References: anagrama & behance.net
Proving that packaging and production quality are of utmost importance, the Bermellon Mexican Candy Branding is providing deluxe confectionery.

It is common knowledge that Mexico is known for its savory, delicious brand of spicy culinary culture. The Bermellon hot candy shop aims to marry these traditional treats with a premium buying experience.

This ideal is the creation of Anagrama -- a Mexican brand intelligence group. Its aim is to "reflect sophistication values that the brand promotes using an elegant typographic palette and a logotype." It achieves an aesthetically pleasing packaging with minimalist motifs and bright colors that point to the product's spicy flavors.

Perhaps the most stylized are the monogrammed sour wafers in rainbow colors that are the Mexican version of French Macaroons. Bermellon's success proves the importance of the presentation that enhances the appeal of treats.