adidas Mexico unveils the iconic Superstar sneaker model in a concha design update, celebrating its signature sweet bread. The new series of designs are made to resemble the bread, complete with intricate detailing including the laced design and Three Stripe branding along the upper. Overall, it gives off a slight shearling look and the colorway also builds up to the visual theme as well.
There are tonal options that are influenced by chocolate, vanilla, or strawberry flavors. To connect to the local community of Mexico City's Roma neighborhood, the company is working together with Tomasa and Santas Conchas bakeries to give away pan dulce shells in the same three versions. The Superstar Concha sneakers are launching today and exclusively in Mexico.
Image Credit: adidas Mexico
What Makes This Trend Stand Out
- Food-inspired Fashion
- The concept of Food-Inspired Fashion presents opportunities for disruption in the fashion industry by blending design and culinary elements.
- Cultural Celebrations in Products
- Brands can disrupt the market by celebrating cultural heritage and traditions in their products, creating a new category of cultural celebrations in consumer goods.
- Nostalgia-inspired Products
- Potential for disruptive innovation in the production of nostalgia-inspired products, leveraging sentimental attachment, and emotional connections with iconic symbols of the past.
Sectors Adopting This
- Fashion
- By incorporating food elements into fashion products, the industry can create disruptive innovations in wearable fashion.
- Food and Beverage
- Collaboration between fashion and food companies creates an opportunity for disruptive innovation and new product categories to emerge in the food and beverage industry.
- Retail
- Retailers that incorporate cultural heritage and traditions in their product offerings can disrupt the market by tapping into niche cultural markets that have been underserved in the past.
