Creating a warm and beautifully crafted branding concept for a meat and dairy deli, the new identity for the small Sandrin shop is a winner.
Capitalizing on its history and giving it a nostalgic and homey feel, Elia did an amazing job at capturing just the right feeling, and attitude for this cold meats, dairy products and vegetables shop.
Using a slabbed logo-type to give the branding concept a crisp, clean and friendly feel, Elia decided on this typeface because it's all about elegant curves, and symmetrical lines.
Losing a lot of business lately to bigger chain supermarkets and shopping centers, Sandrin knew it needed a fresher look to attract new customers to it, and the makeover worked out perfectly.
Key Themes Behind This Trend
- Authentic Branding
- Small businesses can capitalize on their history and unique offerings by using authentic branding concepts that evoke a warm and nostalgic feel.
- Clean and Friendly Design
- Clean and friendly design elements can make customers feel comfortable and trust in smaller businesses.
- Traditional and Fresh Approach
- Embracing a traditional and fresh approach can set small businesses apart from larger chain supermarkets.
Where This Applies
- Retail
- Small retail businesses can benefit from using warm and nostalgic branding concepts to attract customers.
- Food and Beverage
- Food and beverage businesses can implement clean and friendly design elements to help customers feel more comfortable and trust in their products.
- Hospitality
- Smaller hotels and inns can benefit from creating a traditional and fresh approach to attract customers who are looking for a unique experience.
