This gorgeous chocolate packaging design for Marou Faiseurs de Chocolat looks so exquisite that it's almost good enough to eat.
Approached by the fancy grocer La Grande Épicerie de Paris, Marou Faiseurs de Chocolat worked with creative design firm Rice Creative to upgrade their look to be able to make it to the selves of this opulent Parisian shop. The chocolate makers went for a beautifully crafted chocolate packaging design that is colorful, chic and architecture-inspired.
"Marou had decided to create a range of 3 exclusive bars for the store, including an extra dark 85% cacao bar, a medium 75% bar, and a relatively light 65% bar. Our approach was to create 3 different colored packs in a way that appears to feature the iconic building at 3 different times of day utilizing the 3 core colors of La Grande Épicerie de Paris," says Rice Creative of the new packaging.
Key Themes Behind This Trend
- Architecture-inspired Packaging
- Using architectural elements as inspiration for packaging design creates a visually stunning and unique product.
- Colorful Chocolate Packaging
- Incorporating vibrant colors into chocolate packaging enhances the visual appeal and attracts consumer attention.
- Exclusive Store Collaborations
- Partnering with high-end retailers to create exclusive product lines builds brand prestige and increases market visibility.
Where This Applies
- Food and Beverage Packaging
- Innovative packaging designs in the food and beverage industry can differentiate products and attract customers.
- Luxury Retail
- Collaborating with luxury retailers opens up opportunities to reach affluent consumers and establish a premium brand image.
- Creative Design Services
- Creative design firms can help brands create visually appealing and unique packaging solutions that stand out in the market.
