It may be their environmental impact that makes most plastic water bottles look ugly, but Evian Lady packaging looks unblemished and beautiful next to its trashy distant cousins.
When you consider the incredible demand for reusable plastic and metal canteens, it's clear that consumers have become accustomed to carrying containers full of H2O. One may not have her eco flask on her at all times, and in an episode of dehydration, she may be inclined to buy the odd bottle while she's out.
Designer Kenneth Wong wished to appeal to a precise consumer base: women who are drawn to fashionable things. Evian Lady packaging turns a dull molded flask into a delicately carved diamond-esque vessel which no girl would be ashamed to carry.