Hill's Absinthe Packaging Embraces an Arboreal Aesthetic Elegance

 - Aug 5, 2011
References: toman-design & thedieline
It is not always easy to make a box look beautiful, but Hill's Absinthe packaging takes full advantage of its elegant elongated bottles to serve up an elaborate and delicious design.

The delicate twiggy illustration that climbs up the shaft of the glass alludes to the origin of the beverage's herb-based beginnings. Both varieties feature a flourishing fretwork of blossoming branches, printed in white onto the face of the frosted flasks. But it is not purely the efforts of Jiri Toman Graphic Design that give these products such a scrumptious appearance, for the creatives behind this project worked in harmony with the natural color of the alcoholic drinks. The delectable aquamarine and ruby red tints of the two spirits enhance Hill's Absinthe packaging as much as the embellishing animations do.