Modern raver clothing reflects the emergence of more ornate expression
Implications - In an age where brands often feature goods that are similar in nature, consumers are looking to more flamboyant and visually eye-catching forms of expression to better represent their individuality. While neon clothing and psychedelic patterns reflect a once underground raver culture, modern fluorescent styles illustrate a resurgence of that party lifestyle, combining daring ensembles with the need to stand out from the mainstream.
Trend Themes
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Raver Culture Resurgence — Consumers are looking to more flamboyant and visually eye-catching forms of expression to better represent their individuality.
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Nautical-inspired Streetwear — Mixing anchor-patterned fabrics with rainbow-hued tie dye effects, this eye-catching streetwear collection sets the tone for a summer in the city.
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90s-inspired Athletic Wear — Channeling a colorful 90s inspiration, the Y-3 Spring/Summer 2014 collection took to the runway stage during New York Fashion week.
Industry Implications
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Fashion Industry — The Fashion Industry must recognize innovative opportunities within subcultures in order to push the boundaries of style.
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Sportswear Industry — The Sportswear Industry must explore the intersection between fashion and athletic wear to stay ahead of the curve.
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Entertainment Industry — The Entertainment Industry must borrow from the creative energy of underground subcultures to drive popular culture forward.
6 Featured, 41 Examples:
1,006,102 Total Clicks
Date Range:
Jan 13 — Mar 14
Trending:
Hot
Consumer Insight Topics:
