Category
Fashion
Scaled Restraint
Trend cluster
Category
Hallucinatory
Acceptance
Modern raver clothing reflects the emergence of more ornate expression.
5.3
Trend score
Trend
What is the Hallucinatory Acceptance trend?
Hallucinatory Acceptance: In an age where brands often feature goods that are similar in nature, consumers are looking to more flamboyant and visually eye-catching forms of expression to better represent their individuality. While neon clothing and psychedelic patterns reflect a once underground raver culture, modern fluorescent styles illustrate a resurgence of that party lifestyle, combining daring ensembles with the need to stand out from the mainstream.
Trend themes
Themes within the Hallucinatory Acceptance trend
Three behaviours holding the trend together01
Raver Culture Resurgence
Consumers are looking to more flamboyant and visually eye-catching forms of expression to better represent their individuality.
02
Nautical-Inspired Streetwear
Mixing anchor-patterned fabrics with rainbow-hued tie dye effects, this eye-catching streetwear collection sets the tone for a summer in the city.
03
90s-Inspired Athletic Wear
Channeling a colorful 90s inspiration, the Y-3 Spring/Summer 2014 collection took to the runway stage during New York Fashion week.
Industry implications
What the Hallucinatory Acceptance trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The Fashion Industry must recognize innovative opportunities within subcultures in order to push the boundaries of style.
For
Sportswear Industry
The Sportswear Industry must explore the intersection between fashion and athletic wear to stay ahead of the curve.
For
Entertainment Industry
The Entertainment Industry must borrow from the creative energy of underground subcultures to drive popular culture forward.
Trend signals
Trend signals for Hallucinatory Acceptance
Trend score 5.3 out of 10, from popularity 72%, activity 78%, freshness 8%.
Popularity72%
Activity78%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Hallucinatory Acceptance trend
6 featured examples from Jan 17 to Sep 26, 2013CategoryFashion
Playful Seapunk Streetwear
The Boy Wonder Bullett Editorial is Highlighter Haired
Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail to enhance the shopping experience and allow customers to visualize how clothes look…
CategoryFashion
Eccentric Club Kid Couture
The Jylle Navarro x Sink The Pink Collection is Raver-Themed
The raver-themed fashion trend opens opportunities for designers and retailers to create bold and expressive clothing lines.
CategoryFashion
Nautical Raver Attire
The Sadak Spring/Summer 2013 Collection is Eccentrically Elegant
The fashion industry can explore new design possibilities using kaleidoscopic textile applications and nautically themed prints.
CategoryFashion
Glitter-Covered Hairstyles
The Christopher Shannon Spring 2014 Collection is Raver-Inspired
Disruptive Innovation Opportunity: Explore the market potential of recyclable and sustainable materials in the fashion industry.
CategoryPop Culture
Color Overdose Editorials
The 'Power and Passion' Oyster Magazine Fashion Story is Pattern-Filled
The 'Power and Passion' Oyster Magazine editorial highlights the use of patterns, bold colors, and eccentric streetwear styles, indicating innovative opportunities for disruptive…
CategoryFashion
Raver-Themed Athletic Runways
The Y-3 Spring/Summer 2014 Collection is 90s Inspired
Disruptive innovation opportunity: Incorporating artistic and nostalgic elements into athletic apparel to attract a wider range of customers.
