One of the most interesting parts of the Christopher Shannon Spring 2014 menswear collection are the male models, sporting glitter-covered hair. Some of the hair colors are designed to coordinate with outfits and others are made to clash.
The looks are a throwback to Shannon's days as a young partying raver before he got into the fashion industry. The eclectic outfits mix bright colors and textures like PVC, rubber and vinyl, and prints which take their direction from "badly designed flyers."
Inspiration like this could have easily been very wild, but these looks are a sophisticated take on clubbing culture, although the glittery hair is a punchy way to infuse the looks with a youthful zest.
What's Driving This Trend
- Glitter-covered Hair
- Disruptive Innovation Opportunity: Develop new techniques and products for long-lasting and non-damaging glitter hair application.
- Raver-inspired Fashion
- Disruptive Innovation Opportunity: Create sustainable and eco-friendly materials and designs for vibrant and edgy clothing inspired by raver culture.
- Menswear Collections
- Disruptive Innovation Opportunity: Introduce gender-neutral and inclusive fashion options in menswear collections, challenging traditional gender norms.
Who This Affects Most
- Fashion
- Disruptive Innovation Opportunity: Explore the market potential of recyclable and sustainable materials in the fashion industry.
- Beauty
- Disruptive Innovation Opportunity: Develop innovative and eco-friendly hair products for unique and expressive hairstyles.
- Entertainment
- Disruptive Innovation Opportunity: Collaborate with fashion designers to create avant-garde outfits and hairstyles for performers and entertainers.
