Category
Fashion
Smile Cosmetics
Trend cluster
Category
Empowering
Play
Inspirational toys reflect the need for more meaningful activities.
3.7
Trend score
Trend
What is the Empowering Play trend?
Empowering Play: With children often using their stuffed animals and cartoon shows as references and guides, parents are looking to more educational and empowering toys to add more meaning and value to their children's lives. Idea-inspiring blocks and encouraging dollhouses provide children with more compelling sources of play, combining nostalgic childhood playthings with the need for more purposeful activities.
Trend themes
Themes within the Empowering Play trend
Three behaviours holding the trend together01
Empowering Toys
Toy companies are creating educational and inspiring toys to add more meaning and value to children's lives.
02
Social Advocacy
Brands and startups are advocating for social change and breaking down gender barriers through their products and advertisements.
03
Diversity and Inclusion
Brands are focusing on diversity and inclusion in their products to promote equality at a young age.
Industry implications
What the Empowering Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry can adopt the trends of empowering toys and diverse dolls to promote meaningful play and inclusive representation.
For
Advertising Industry
The advertising industry can adopt the trend of social advocacy to showcase brands' commitment to promoting gender equality and inclusive representation.
For
Entertainment Industry
The entertainment industry can adopt the trends of diverse characters and empowering storylines to promote inclusion and representation.
Trend signals
Trend signals for Empowering Play
Trend score 3.7 out of 10, from popularity 53%, activity 51%, freshness 8%.
Popularity53%
Activity51%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Empowering Play trend
8 featured examples from Feb 3, 2014 to Feb 2, 2017CategoryLife-Stages
Female Empowering Dollhouses
Roominate is an Unconventional Female Empowerment Tool for Girls
Opportunity for toy manufacturers to develop and promote empowering and educational toys for young girls.
CategoryLife-Stages
Educational Fashion Dolls
This Line of Dolls Titled Project Mc² Seeks to Empower and Educate Girls
Manufacturers can innovate towards including educational kits with traditional dolls, improving both the educational and entertainment value for children.
CategoryLife-Stages
Inspiring Engineer Dolls
The Goldie Action Figure Doll Promotes Innovation and Creativity
Toy manufacturers can capitalize on creating dolls and action figures that promote creativity, empowerment, and STEM learning for children.
CategoryLife-Stages
Empowering Youth Dolls
These Diverse Dolls Aim to Inspire, Educate and Empower Young Girls
The toy manufacturing industry has the opportunity to embrace diversity by creating toys that empower and inspire young girls.
CategoryLife-Stages
Video Game Doll Collections
The Barbie Video Game Hero Movie is Accompanied by Accessories
The Barbie Video Game Hero movie and doll collection presents opportunities for the toy industry to incorporate digital elements into their products and create more interactive pl…
CategoryLife-Stages
Profession-Focused Doll Collections
'My Life As Dolls' Products Are Focused on Their Careers
By exploring more diverse and innovative ways to create dolls, toy companies have an opportunity to engage with a broader audience and increase revenue.
CategoryLife-Stages
Empowering Female Toy Ads
The GoldieBlox Toy Company Creates Toys for Female Innovators
Toy companies can explore the market potential of creating gender-inclusive toys that empower young girls and promote STEM education.
CategoryLife-Stages
Female Action Hero Ads
This Ad Features GoldieBlox Female Dolls as Iconic Male Protagonists
Opportunity for disruptive innovation in designing and manufacturing action figures that promote gender equality and female empowerment.
