This collection of diverse dolls called the Willowbrook Girls is a new line of girl-oriented toys that aims to inspire and motivate female youth. The new doll collection includes seven characters and each one embodies a different personality with deep ambition, opinions and optimism.
The idea behind Willowbrook Girls' diverse dolls is to create a product that encourages young girls to be confident and find their own voices without being ashamed of their goals.
Willowbrook Girls is the creation of the brand's founder Neha. In addition to the doll collection, Neha plans to create an in-depth story and an online series that follows these seven girls as they find their way through the fifth grade. Neha has recently launched a Kickstarter campaign in order to fund this project and bring young girls meaningful toys that inspire them and increase their curiosity.