MGA Entertainment created a line of dolls titled Project Mc² that seeks to incorporate education in science, technology, engineering and math (STEM) with the use of traditional dolls. The line of dolls appeals to young girls who are typically drawn to these playthings, but the unique idea is to push girls to pursue a higher learning.
In order to promote a healthy interest in education, each doll from Project Mc² comes with an experiment kit. These playful kits encourage curiosity and learning. Some of the kits include tools and instructions to create a lava lamp, science-inspired volcanoes, skateboards and glow-in-the-dark necklaces.
Beyond the creative kits, each doll is designed to look differently. This allows young girls to gain a sense of diversity, which enhances their knowledge of equality and inclusion at an early age.